Jagriti Yatra has partnered with CogMat Digital Marketing agency as its Digital outreach partner for its 15-day long, national train journey that takes 500+ Indian youth 8000 kilometers across the length and breadth of India, to understand and build the India of smaller towns and villages through enterprise.
The journey will commence on December 24th from Mumbai’s CST Station in a grand ceremony.
Dr Suyogkumar Bhavare, COO, Jagrti Yatra said, “For us, it was all about finding a media partner that understands our core philosophy, right from our culture to our specific goals. The idea was to work with an experienced team to help make this year’s journey reach a wider audience.”
CogMat shall be designing Jagriti Yatra’s communication tone on digital and will help them expand the digital footprint outside the organization’s existing audience. The task is to create awareness around the Yatra and how it creates impact on not just the participants’ lives but also in the lives of Indians in general, by promoting social enterprises to solve the nation’s problems.
“We are honored to be on board as their digital outreach partner and look forward to draw upon our creativity and know-how to elevate and promote the powerful and meaningful initiative as Jagriti Yatra. The effort will be to optimize the organization’s objectives by running some exciting digital campaigns to run parallel with the journey.” said, Ms. Mitchelle Carvalho, CEO, CogMat.
During Jagrti Yatra participants meet role models, change-makers, leaders that started out on a journey just like them and made a difference to thousands of lives. The Yatris forge bonds with like-minded young leaders with their co-Yatris and complete strangers. They are also exposed to role models who are building India through enterprise; through them Yatris find inspiration to undertake their own building journey.