Gozoop wins integrated marketing mandate for GNC India
Gozoop one of India’s leading integrated communication agency has won GNC India account, following a multi-agency pitch.
Gozoop specializes in an integrated approach towards marketing, combining creative, digital & media under one roof. As a part of the mandate for GNC, Gozoop will be in charge of both the creative – digital as well as mainline duties along with media activities for GNC
Commenting on the partnership, Ahmed Aftab Naqvi, CEO & Co-Founder, Gozoop, ”In this new world it is important to have an integrated approach towards marketing. Your audiences today are digital first but not digital only. We are delighted to have partnered with a brand like GNC who appreciates the value that such an integrated approach can unlock for the brand. We look forward to leveraging our capabilities to deliver compelling experiences across mediums that will help accelerate the brand in India.”
Mr.Shadab Khan, CEO, GNC India, “GNC believes in bridging the gap created due to inadequate nutrition in-take in the food consumed by people on a day-to-day basis through its offerings. Through awareness and education through digital mediums, Indian consumers can seek guidance to manage their lifestyle and related issues such as fatigue, stress, vitamin deficiencies, and cholesterol. GNC recommends it four building blocks of nutrition, which are Multivitamins, Omega-3’s, Proteins and Probiotics to start their journeys towards Living Well. These building blocks will help through a focused preventive approach to enhance and improve overall health.
With the help of influencers like gym trainers, nutritionists, doctors, modern digital media, GNC will propagate the idea of having a scientific approach towards fulfilling basic requirements of nutrition for good health and wellness. GNC aims to connect its consumers to their best selves by offering a premium assortment of heath, wellness and performance products aiming to help consumers improve the quality of their lives.”
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