The digital mandate includes managing the Trusts’ online presence on social media. RepIndia will work towards developing a strategic communication framework, digital campaigns and enhancing the brand’s presence on digital via different Social Media channels.
Commenting on the association, Debasis Ray, Head, Communications and Public Relations, Tata Trusts, “Tata Trusts’ social media initiative is to establish how communities can leverage talent residing in them to bring about positive and permanent change. This requires impactful story-telling. RepIndia’s strategic and story-telling expertise is instrumental to this exercise.”
To which Ayesha Chenoy, CEO, RepIndia, commented, “It is an honour to be associated with Tata Trusts—who have both pioneered and transformed traditional ideas of philanthropy. We look forward to partnering with them to help shift the narrative in terms of what it means to give back to our communities and to our country.”
Ishaan Ahuja, Managing Director, RepIndia, adds, “This year marks 125 years of Tata Trusts quietly and selflessly serving our nation. It is humbling to see the breadth and depth of the contribution they have made and continue to make. It is a privilege for RepIndia to be able to partner with them as they continue on their mission to positively and sustainably impact lives.”