Brands hop on to the #TheLastJedi social media euphoria

The Last Jedi brand integrations

Social Samosa curates a list of The Last Jedi brand integrations as the industry hops on the Star Wars bandwagon.

According to reports, The Walt Disney Co. India has signed 44 brand association deals for Star Wars: The Last Jedi. This is the eighth installment of the 40-year-old franchise which released in India on December 15.

From brands that are associated with the movie, like Tata Motors, Celio to those like Mother Dairy Ice Cream who just hopped on to the wagon, brands used #TheLastJedi and #StarWars hashtags to connect with their audience on social media.

Social Samosa takes a look at how brands jumped on to the Star Wars fever on social, by releasing creatives around the movie.

OnePlus India

Google Pixel 2


UTV Motion Pictures

Tata Motors

Celio India

Mother Dairy

Cinemark Theatres


The Last Jedi brand integrations have been all over the internet. Which one is your favourite? Let us know in the comments below or write to us on

For more such creative campaigns across platforms, click here.