Social Samosa curates a list of The Last Jedi brand integrations as the industry hops on the Star Wars bandwagon.
According to reports, The Walt Disney Co. India has signed 44 brand association deals for Star Wars: The Last Jedi. This is the eighth installment of the 40-year-old franchise which released in India on December 15.
From brands that are associated with the movie, like Tata Motors, Celio to those like Mother Dairy Ice Cream who just hopped on to the wagon, brands used #TheLastJedi and #StarWars hashtags to connect with their audience on social media.
Social Samosa takes a look at how brands jumped on to the Star Wars fever on social, by releasing creatives around the movie.
Q3 of the Star Wars: The Last Jedi quiz. Name the regenerative healing tool that helps Finn recover from the injuries sustained from Kylo Ren’s lightsaber? Tell us below to Star Wars goodies
— OnePlus India (@OnePlus_IN) December 7, 2017
5 days left! Ready for another contest? Let's test your OnePlus trivia.
Q1. How do you start Developer options on a OnePlus device?
1 winner will get the OnePlus 5T Star Wars Limited Edition
— OnePlus India (@OnePlus_IN) December 9, 2017
It's the beginning of my brand new tech channel McBc Tech Stuffs. Episode 1 is an unboxing and a giveaway of the OnePlus 5T Star Wars Limited Edition . Do join me doston. [this is not a review of the 5T that will come later plss] Video in 15 minutes. pls remain seated. pic.twitter.com/EwMr79FtHp
— José Covaco (@HoeZaay) December 18, 2017
Google Pixel 2
UTV Motion Pictures
Star Wars is back! Time to go to the #LevelNex! Whose side are you on? The #BlueNexon is your futuristic, cool side and the #RedNexon is your fiery, dynamic side. #ExploreYourForce with Star Wars – The Last Jedi and experience #LevelNex with the stylish new SUV pic.twitter.com/dV34UTZIk2
— Tata Motors (@TataMotors) December 12, 2017
“Remember…the Force will be with you, always.”
The #CelioXStarWars Collection is available in-stores and on @myntra as well. Browse through the Collection here: https://t.co/AsAK84c2DS#OriginallyFrench #StarWars #StarWarsTheLastJedi pic.twitter.com/vtJ911vWuP
— Celio India (@celioindia) December 17, 2017
— Cinemark Theatres (@Cinemark) December 18, 2017
The Last Jedi brand integrations have been all over the internet. Which one is your favourite? Let us know in the comments below or write to us on firstname.lastname@example.org
For more such creative campaigns across platforms, click here.