Tool Feature: Dash

WATConsult DASH

About the Platform.

Dash – this is a part of our ( WATConsult DASH ) solution stack that can track a Paid, Owned & Earned metrics of all Integrated Digital Services we offer to a brand on one single Dashboard.

Whom do we cater to?

This service is targeted to everyone who uses data for driving brand and business decision. With data marketing increasing, it is necessary to understand the Brand Track/ROI too. DASH will help brands and clients in taking better campaign decisions on the go.

What do we offer to our consumers?

We offer a singular view where our consumers can view all their digital data. Earlier, consumers used to receive multiple reports for different platforms to evaluate performance. With this solution, all their needs are combined and provided into one DASHBOARD

What motivated us to start up?

We realized that the beauty of digital lies in data and thereby taking quick decisions. And turned this insight into a solution. Now clients can view their campaigns process anytime, across multiple platforms.

What’s in a name?

DASH is the short form of DASHBOARD, which relates to showing everything in a single view

How do we see Social Media?

Briefly, explain what are your views about social media. Keeping it aligned with your business will be good.

  • Social media is ever changing and with many innovations and technologies it is rapidly growing. It has become very important that we track the performance of each and everyplatform to make sure it is the right fit for the brand. With Facebook& Instagram’sreachgrowing dynamically in the Indian region, it has becomean utmost criteria to track each and every metric

Currently we are….

Share how you have grown since you started up. Both as a team and your consumer base as well.

  • Our growth story is truly remarkable. We started out as a 2 member team all the way back in 2007. Since then we have grown to 400 employees across 3 locations in India.

Our biggest challenge was..

Our biggest challenge was to include all data and all platforms in one singular view with customized views across clients. After a lot of brainstormed we got together with a clear direction of how we want to build the product and that’s how we started DASH.

We want to dominate the world by..

We want to service the top 50 clients in India and help them drive brand & business solutions using digital

We’re making moolah by…

Our next updates which will follow for DASH will be a Mobile App using which clients can track performance on the go. Also we are planning to offer a premium offering for specific clients that require deeper and larger analytics and dashboarding solutions

Our What The **** Moment

Share any funny incident that you experienced

Industry as we foresee

Social Media is going to continue to grow and by 2020 its predicted to reach half a billion connected users in India on these Social Platforms. And brands will follow its consumers on this platform at much larger stakes and scale

Lastly, Are you hiring

Absolutely!


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