#SocialThrowback: Best of YouTube

YouTube 2017 data

Social Samosa takes a look at the top content creators, trends, and high points through this YouTube 2017 data

80 independent creators crossed the 1 million subscriber mark in 2017. 145 of 200 channels received the Gold Play Button (1 M subscribers) this year. Beauty & Health, represented by 6 out of the top 10 rising creators, emerged as the fastest growing vertical. Regional content grew exponentially, with JimikkiKammal and Zinggat becoming national hits

In 2017 India fell in love with a 106 year old super chef, laughed at the raw humour of our new comedy kings, relived the golden era of Bollywood music through remixes, took the best selfie, learnt the trendiest  beauty hacks, watched the most sought after movie trailers and grooved to punjabi beats.

Social Samosa takes a lost at the top content creators, trends, and high points through this YouTube 2017 data.

Shaping the iconic pop-culture moments of 2017

From the fidget spinner becoming so darn popular worldwide, to Despacito becoming a global phenomenon; seeing the other side of Irrfan Khan through memes by AIB, to getting the country to dance on Shape of You, which emerged as the most choreographed song in 2017; getting the funny-bone tickled by Angry Baba’s ChachaKePatake, to making JimikkiKammal and Zinggat a national sensation, YouTube has been part of some of the most iconic pop-culture moments of 2017.

Topping the list of creators in 2017, is comedy superstar BB Ki Vines, with over 5 million subscribers, followed by Technical Guruji with almost 3.9 million subscribers and Vidya Voxwith 3.7 million subscribers. Gaining over 2.5 million subscribers each in 2017 alone, the channels have registered a remarkable growth. Support for local creators continued, with three of this year’s top 10 trending videos (non-music) going to our content creators – BB Ki Vines for Group Study, Amit Bhadana for That Dumb Friend in Every Group and Zakir Khan for Life Main ChahiyeIzzat!

This robust growth reflects the dynamic nature of the Indian creator community, with incredible talent surfacing from across India and especially amongst the regional language creators.

2017 also saw some major new records being broken in overall views for movie trailers in India, with Bahubali 2 – The Conclusion, getting over 58 million views, followed by Padmavati with 27 million and Judwa 2 with 23 million. Bollywood Music remains the king of the hill, with Badrinath Ki Dulhania bagging the top two spots for its Title Track with 132 million views and remix of the popular TammaTamma Again with 78 million views. Guru Randhawa’sHigh Rated Gabru is a close third on the Most Trending Music list, with 75 million.

YouTube remains the top video entertainment hub – with  over 225 million* Indian smartphone users, using YouTube every month. India also reached not one, but two major YouTube milestone this year, with 200 channels now crossing the one million subscriber mark and three channels achieving 10 million (ZEE, TSeries and ChuChu TV) subscribers, earning themselves the coveted Diamond Button this year. This year, the content on YouTube, is more diverse than ever before. While music, comedy, food/recipes, education and learning continue to grow, health & beauty emerged as the fastest growth vertical of 2017 with many new subcategories growing, including dance, women lifestyle, village-food, web-series, among others.

Top 10 Rising Creators of 2017

Creator Genre % Subscribers growth y-o-y
GhareluNushke Health 26628.88%
FactzTech Top10/Mystery 12436.85%
PrettyPriyaTV Beauty 8331.21%
Harsh Beniwal Comedy 4622.53%
AshishChanchalni Vines Comedy 3581.51%
Madras Central Web Series 2441.19%
Health Tips for You Health 1977.01%
AyurvedSamadhan Health 1898.74%
Priya Malik Beauty 1144.20%
Indian Health Health 935.81%


Top 10 Creators of 2017

Creator Genre Subscribers Gained in 2017
BB Ki Vines Comedy 3,206,004
Technical Guruji Tech 3,100,000
Vidya Vox Music 2,590,000
FactzTech Top10/Mystery 2,500,000
SandeepMaheshwari Inspirational 2,300,000
AshishChanchalni Vines Comedy 2,150,000
Amit Bhadana Comedy 2,100,000
YourHealth Health 2,092,000
NishaMadhulika Food 1,850,000
TS Madaan Inspirational 1,780,000

YouTube Rewind brings together the biggest music, trends, memes, and characters from the past twelve months featuring today’s biggest YouTube stars and mainstream personalities. Close to 300 Creators globally recreating the best of 2017’s online video moments in this YouTube Rewind video.

For more, check out the YouTube India Rewind channeland explore all the trending videos of the year!





Top Trending Videos of 2017

1.      BB Ki Vines – Group Study

2.      JimikkiKammal – Dance Perfomance by Indian School of Commerce

3.      ED SHEERAN – Shape Of You | Kyle Hanagami Choreography

4.      Make Joke Of – ChachaKePatake

5.      That Dumb Friend In Every Group – Amit Bhadana

6.      Unique Rangoli Design using Chalni

7.      KanganaRanaut in Aap Ki Adalat (Full Interview)

8.      CheezBadi DANCE COVER | Machine | Mustafa &KiaraAdvani | @JeyaRaveendran Choreography

9.      Step by Step Latest Mehndi Design For Hand 2017 # 1000+

10.  Zakir Khan – Life Mein ChahiyeIzzat!


Biggest  Personalities of 2017 (in no particular order)

  1. BB Ki Vines
  2. Technical Guruji
  3. AshishChanchlani
  4. 106 yr old YouTube sensation – Mastanamma
  5. Dhinchak Pooja
  6. Kabita’s Kitchen
  7. Harsh Beniwal
  8. Sejal Kumar
  9. Mahathalli
  10. TanmayBhat


Top Trending Music Videos – Global

  1. Luis Fonsi – Despacito ft. Daddy Yankee
  2. Ed Sheeran – Shape of You [Official Video]
  3. J Balvin, Willy William – MiGente (Official Video)
  4. Maluma – Feliceslos 4 (Official Video)
  5. Bruno Mars – That’s What I Like [Official Video]
  6. Chris Jeday – Ahora Dice (Official Video) ft. J. Balvin, Ozuna, Arcángel
  7. 05. El Amante – Nicky Jam (Video Oficial) (ÁlbumFénix)
  8. Jason Derulo – Swalla (feat. Nicki Minaj& Ty Dolla $ign) (Official Music Video)
  9. DJ Khaled – I’m the One ft. Justin Bieber, Quavo, Chance the Rapper, Lil Wayne
  10. Enrique Iglesias – SUBEME LA RADIO (Official Video) ft. DescemerBueno, Zion & Lennox


Top Trending Music Videos – India

  1. Badri Ki Dulhania (Title Track)
  2. TammaTamma Again
  3. Guru Randhawa: High Rated Gabru Official Song
  4. Ding Dang– Munna Michael
  5. Mere RashkeQamar – Baadshaho
  6. Ed Sheeran – Shape of You [Official Video]
  7. Luis Fonsi – Despacito ft. Daddy Yankee
  8. JaggaJasoos: Galti Se Mistake
  9. CheezBadi Full Video | Machine
  10. Baarish | Half Girlfriend


Top Trending Movie Trailers

  1. Baahubali 2 – The Conclusion | Official Trailer (Hindi)
  2. Padmavati | Official Trailer
  3. Judwaa 2 Official Trailer
  4. Toilet EkPrem Katha Official Trailer
  5. Half Girlfriend Official Trailer
  6. Begum Jaan | Official Trailer
  7. Golmaal Again
  8. Badrinath Ki Dulhania – Official Trailer
  9. Sachin A Billion Dreams | Official Trailer
  10. Tubelight | Official Trailer


Top “How To” videos

  1. How to Make Amazing F1 Racing Car from Matches Without Glue
  2. How to Grow Long Thicken Hair with Onion
  3. How to start your motorcycle or scooter without keys in 2 mins
  4. How to make Electric helicopter motor
  5. How To Wear Indian Designer Saree Blouse
  6. How to Make a Floor Cleaning Machine – Remote Controlled
  7. How to make mobile cover at home
  8. How to apply mehndi with the help of cello tape

This YouTube 2017 data article is a part of our Social Throwback series that recaps the year that was for the industry.