Asian Paints has released a new digital film titled Homes Not Showrooms – the idea behind this campaign is to inspire people to lead richer lives and include décor in their dream home, which is not just beautiful, but comfortable and personal as well. The video has been conceptualized by Ogilvy & Mather.
The video highlights the essence of living richer lives at home by creating spaces for self-expression and discovery with décor that adds meaning and memories to one’s home, thus giving liberty for relationships to flourish. Through the heart-warming narrative of a grandfather, father and grandson of a family, the video captures what feeling and meaning a home holds. Even though it means different things for different people, one thing that will remain constant is emotion. The memories and moments that have been created with a family are the most precious commodity.
Speaking about the campaign, Amit Syngle, COO, Asian Paints Limited said, “‘Har Ghar Kucch Kehta Hai’ is a summation of our positioning and an expression which is timeless and is as relevant today as it was before. With #HomesNotShowrooms we are instilling empathy and meaning into decor in order to inspire people to lead richer lives at home. Being a forerunner in the décor space, Asian Paints also owns the emotion of home more powerfully than any other brand in India.”
Speaking more about the campaign, Sukesh Nayak, CCO, Ogilvy Advertising said, “Decor should not just be about beauty but happiness too. #HomesNotShowrooms is an idea that will help build empathy and inspire people to lead richer lives at home.”
The three minute video will be followed by a series of shorter films, activation, digital and on-ground activities, designed to drive home the campaign thought – urging consumers to go beyond simply decorating, to actually living comfortably in their dream house.
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