Brands join in the 2018 revelry with creative New Year posts

New Year posts

Bidding 2017 a dramatic farewell, brands decided to get creative and smart with their Happy New Year posts on social media. Let’s just say 2018 is a little more creative already.

While a few brands went through the cut and dried upload a creative route, other brands decided to put on their thinking hats and sync their New Year posts with the brand ideology. For instance, Durex India went all out and decided to congratulate the Millennial Babies, who turn 18 this year. That’s right; feeling old?

Amul on the other hand cracked a pun and it was awesome. Like there would ever be any doubts about it. Haier India took the contest route, urging users to share their favourite Haier moment of the year.

Social Samosa takes a look at how brands celebrated New Year with a bang, showing their creativity in abundance. From Durex India, Manforce Condoms, Mother Dairy Ice creams, Honor Mobile and others, the social media space looked vibrant and colorful as it was filled with New Year wishes.


Manforce Condoms

Micromax India

Honor India


Haier India


Godrej Aer



Also read: Brands welcome Santa with jubilant Christmas campaigns


VIP Bags

Berger Paints

Mother Dairy Ice creams

Baskin Robbins


Also Read: Brands get spooky with Halloween Social Media Campaigns

Tell us about your favourite New Year post or let us know if you would want us to include any other interesting New Year post in this listicle. Write to us at or post in the comments section below.