Dr Batra’s Homeopathy executed a Twitter campaign titled Yaadon Ki Bahaar. The objective of the campaign is to highlight the beautiful bond each of us share with our grandparents.
Yaadon Ki Bahaar talks about the special place in all our hearts which is reserved only for our grandparents. Their love, care, affection is unmatched and it is something which is to be treasured all our lives. They are every grandchildren’s best friend and have always stood and supported them and got things done easily for them.
Therefore, as a part of the Yaadon Ki Bahaar campaign, the brand urged users to share beautiful memories with their grandparents and Dr Batra’s Homeopathy will donate Rs 10 to the old age home for every memory which people share.
The bond you share with your grandparent is very special. At the start of the year, how about giving a tribute to your grandparent by sharing a wonderful memory with them. Dr Batra’s™ Homeopathy will donate Rs 10 to the old age home for every memory you share. #YaadonKiBahaar pic.twitter.com/HIa5MkMBgC
— DrBatra's Homeopathy (@DrBatrasHealth) January 11, 2018
— Zubair (@zubby_44) January 11, 2018
The hashtag saw participation from users as they shared their fond memories with their grandparents on social media.
When we were little kids, our grandmother used to be such a source of joy! We used to wait eagerly for night because in the night, all of us snuggled near her and then she would tell us a story. #YaadonKiBahaar @DrBatrasHealth #memories pic.twitter.com/MqUmA1MuE7
— Akbar Kazi (@Being_Akbar_) January 11, 2018
@DrBatrasHealth My grand mother takes joy in giving to others and this has been a wonderful lesson for me to have been fortunate to have learned from her…Am on her foot prints now :) #YaadonKiBahaar pic.twitter.com/ebQ29j5sqk
— Billi? (@roma_cream) January 11, 2018
— Kashish (@karmagal91) January 11, 2018
Dr Batra’s Homeopathy has been quite active on Twitter; the last contest they held was on Christmas, where they asked users to nominate a needy person for free homeopathic treatment by sending them a DM with details.