Burger King has released a new ad titled Whopper Neutrality that trolls the Trump administration’s decision to repeal net neutrality rules.
The video has clocked around 751K views till now on the brand’s YouTube channel. The social experiment done by the brand showed anyone not willing to pay over $26 was forced to wait longer for their meals. Those customers who refused to pay any surcharges had to wait for as long as 15 to 20 minutes. The intention of the ad was to highlight what repealing net neutrality regulations will do to the internet.
Here instead of the internet, the brand is using burger to convey the message to the audience. In the end of the video, the brand mentions that internet should be like the Whopper sandwich: the same for everyone.
The video has created enough noise on social media and many have applauded the brand’s take on the issue. Burger king has also used influencers to spread the video.
Burger King explains net neutrality using slow lanes for the Whopper on real customers. Hilarious and enlightening. https://t.co/HbrJGmw7bi
— David Pogue (@Pogue) January 24, 2018
What can #BurgerKing can teach us about #NetNeutrality? Plenty. This brilliant ad highlights the lack of understanding of Net Neutrality among the general public. Watch consumers' frustration when they learn about fast lanes and Whopper Neutrality. https://t.co/UAPwwMz9aZ
— Madeline Eden ? (@edenforcongress) January 24, 2018
"A Whopper just taught me about net neutrality. It's stupid, but it's true." This new Burger King teaches people about paid prioritization using burgers, and does a pretty good job of it. (2 minute watch) https://t.co/vdkkECPMLu
— Quincy Larson (@ossia) January 25, 2018
This is genius. If you think you oppose net neutrality, Burger King can help you sort out your feelings. ?https://t.co/Lub04Q6WKQ
— DUSTIN KENSRUE (@dustinkensrue) January 25, 2018
Last year, the brand’s social experiment ad on the ‘anti-bullying’ message had also garnered a lot of attention on social media.
Would you like us to review the latest Whopper Neutrality campaign? Let us know in the comments section below or write to us at firstname.lastname@example.org.