Burger King’s lesson on net neutrality – Whopper Neutrality

Whopper Neutrality

Burger King has released a new ad titled Whopper Neutrality that trolls the Trump administration’s decision to repeal net neutrality rules.

The video has clocked around 751K views till now on the brand’s YouTube channel. The social experiment done by the brand showed anyone not willing to pay over $26 was forced to wait longer for their meals. Those customers who refused to pay any surcharges had to wait for as long as 15 to 20 minutes. The intention of the ad was to highlight what repealing net neutrality regulations will do to the internet.

Here instead of the internet, the brand is using burger to convey the message to the audience. In the end of the video, the brand mentions that internet should be like the Whopper sandwich: the same for everyone.

Also Read: 8 most brutal Burger King v/s McDonald’s campaigns of all times

The video has created enough noise on social media and many have applauded the brand’s take on the issue. Burger king has also used influencers to spread the video.

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Last year, the brand’s social experiment ad on the ‘anti-bullying’ message had also garnered a lot of attention on social media.

Would you like us to review the latest Whopper Neutrality campaign? Let us know in the comments section below or write to us at [email protected]


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