#GlobalSamosa – Pak brand Peek Freans spot racks up 2.2Mn views in 48 hours

Peek Freans

We reach across the border for this week’s Global Samosa showcase, featuring Peek Freans Cake Up, a Pakistani confectionary brand that has racked up 2.2Mn views for their campaign, .

The almost 4 minute long spot features a small family comprising of an adorable child, his parents and grandfather, and highlights the close relationship between the young boy and his mother. The video begins with a young Ayaan attempting to say something to his mother, who is clearly in a hurry and leaves before he has his say. Although when he opens his tiffin at school, he finds his mother understood his request for a Peek Freans Cake Up cupcake.

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Accompanied with a handwritten note from his mother everyday, Ayaan begins to cherish this daily routine of his favourite cupcake and his mother’s daily pieces of advice and gentle teachings.


Sometimes it's the little things that make all the difference. Real moments form real relationships.#PeekFreansCakeUp #RealRishtey #RealGoodnessInside

Posted by Peek Freans Cake Up on Friday, 16 February 2018

The oddly long video contains multiple such scenarios until one day, little Ayaan quietly packs half his cupcake for his mother with a handwritten note from himself.

Peek Freans Cake Up does well when it comes to compelling their viewers with the emotional spot, and it has garnered a wave of positive responses and was largely appreciated with more than 60K Reactions and 25K Shares.

Would you like us to review the campaign? Let us know in the comments below or write to us on team@socialsamosa.com.