Before the wave of overlapping Valentine’s Day campaigns are about to hit us in the next few days, the Oppo Valentines Day campaign surfaced earlier and is a unique and committed effort from the smartphone manufacturer.
Starring Siddharth Malhotra and Kriti Kharbanda in a 13 minute long ‘film’, the Oppo Valentines Day campaign debuted on YouTube on 3rd February 2018. Beginning with an unfortunate heartbreak, the film embarks on a journey of self discovery and “finding the inner beauty” of the female character, as Siddharth Malhotra says, as he appears magically armed with pearls of wisdom for Kriti Kharbanda’s character.
Not based on the usual couple romance based stories and narratives, the Oppo Valentines Day campaign and functions more on the lines of self love, which is a breath of fresh air.
The Oppo Valentines Day campaign video, at the time of publish, has already racked up more than 15Million views within the span of three days, and the audience has largely appreciated it. Racking up more than 74K Likes, the video also has more than 5K comments under it.
Oppo are perfectly positioned to break through the chatter and emerge as one of the victorious campaigns this Valentines Day with their early advantage and impressive headstart.