The art of getting occasion marketing right lies in finding the right combination of a clutter breaking topic and brand essence to create communication that stands out. An example of which would be Kalyan Jewellers Valentine’s Day campaign, Learn to Love that is crisp, refreshing, and precise.
Learn To Love, are short stories summarizing how relationships are a two way street that include small sacrifices and adjustments that bring immense joy to the person you love. The stories explored various relationships that narrated sagas of selfless love.
There is one story of a cat hating boyfriend, who decides to surprise his girlfriend with a new cat and by overcoming his dislike towards the pet. The other story is of a married couple, wherein the husband learns to enjoy daily soaps after he realizes how much his better half loves it.
..Cause doing things together is more important! #LearnToLove #KalyanJewellers #ValentinesDay
They say.. our actions speak louder than words. Love speaks loudest! #LearntoLove #KalyanJewellers #ValentinesDay
There are various other heart-warming stories, each sharing how relationships get stronger when the partners learn to put each other before themselves on the brand’s social media handles.
Learn To Love, as the name suggests, leverages Valentine’s Day to bring to the notice of the digital generation, the value of relationships and how each relationship requires efforts. A message that needs to be spoken about more often as the world gets faster and relations get hazed in the daily struggle.
All the stories have managed to get reactions on Facebook; the stories are snackable, yet entertaining, which works great for the brand.