#TopicalSpot: Brands churn out topical Union Budget 2018 creatives

Social Samosa takes a look at some of the Union Budget 2018 creatives that were seen across social media.

Union Finance Minister Arun Jaitley presented the Union Budget of 2018 today. It is also India's first budget after the implementation of the Goods and Services tax (GST) in June last year. #Budget2018 is trending on Twitter since the last two days and looking at the amount of noise it is creating on social media, brands across categories have jumped on to the bandwagon to connect with their respective audience.

Also Read: #BudgetPeCharcha goes beyond dry finance oriented campaigns

While Fevikwik made a witty post 'Bade Budget ka briefcase fix kare Sirf Rs 5 mein', Paytm made their creative keeping some of the brand features like- cash backs and charges in mind. Religare Online on the other hand, ran a contest #IfIWereFM and invited people to participate, while BankBazaar released a video featuring women across categories and social stratas to share their expectations from the Union Budget. Telecom operators like Reliance Jio and Airtel promoted their respective fast online streaming services for people to watch the Budget Live.

Social Samosa takes a look at some of the Union Budget 2018 creatives that were seen across social media.

Fevikwik

Mother Dairy Ice Creams

Paytm

#Budget2018 : The Digital Indian's Budget!



▶️ https://t.co/UcwMslEXER pic.twitter.com/ioTqenne4g

— Paytm (@Paytm) February 1, 2018

Reliance Jio

Know what Union #Budget2018 -19 has in store for you. Stream the broadcast LIVE on JioTV. Download the app now: https://t.co/G8FX5b0iyK pic.twitter.com/8cczRf72LT

— Reliance Jio (@reliancejio) February 1, 2018

Airtel

Watch the Union Budget

LIVE on the Airtel TV App



Download now: https://t.co/pQ2g4rudAC #Budget2018 pic.twitter.com/dFgOO0nPgk

— airtel India (@airtelindia) February 1, 2018

BankBazaar.com

Godrej Aer

Religare Online

Hurry, the #IfIWereFM contest is still on. If your predictions come close to the real Union Budget 2018 changes, you will have the chance to win exciting gift vouchers. #Contest #ContestAlert@Contest_in pic.twitter.com/Jf2ECyoIRB

— Religare Online (@religareonline) January 30, 2018

Step into the shoes of the Financial Minister for a day and predict the new policies and changes in store for the Union Budget 2018. #Contest #ContestAlert @Contest_in

— Religare Online (@religareonline) January 30, 2018

The Viral Fever

Trying to understand #Budget2018. pic.twitter.com/RwKKOffkPp

— The Viral Fever (@TheViralFever) February 1, 2018

Swiggy

Options for every kind of budget, irrespective of the size of your hunger. ? #Budget2018 pic.twitter.com/jFP5N8mvmq

— Swiggy (@swiggy_in) February 1, 2018

Did you come across any interesting creatives on account of Budget 2018? Let us know by writing to us at team@socialsamosa.com or post in the comments section below.