Brands celebrate International Women’s Day with varied campaigns

International Women's Day campaigns 2018

Aligning themselves with the message of women empowerment and acknowledging their impact on all our lives, it is once again that time of the year for brands to roll out their International Women’s Day campaigns 2018.

Honouring all the women and the pivotal roles they play in our lives, from childhood to adutlhood, mothers, sisters, wives, colleagues, friends and more, these International Womens Day campaigns 2018 are an ode to them.

Brands such as Borosil, BIBA and more opted for videos, whereas Mother Dairy Ice Creams chose a creative illustration to spread their message. On the other hand, Myntra, and Flipkart offered exclusive discounts for women on the special day and added their contribution to the list of International Womens Day campaigns 2018.

Social Samosa brings you a list of all the International Women’s Day campaigns 2018 spotted on social media from brands all over the nation, helping spread the word about women empowerment and acknowledging the many sacrifices made by women, and the many achievements scripted by them.



Biba | Change for Progress

What if men were asked the same questions that women are usually asked? This simple yet thought-provoking tale manages to do just that. Watch, share and tell us about questions that are asked only to women in comments below. #ChangeForProgress #PressForProgress

Posted by BIBA on Tuesday, 6 March 2018

Mother Dairy Ice Creams

Each time a WoMAN stands for herself, she stands for all WoMEN! #HappyWomensDay

Posted by Mother Dairy Ice Creams on Tuesday, 6 March 2018


#WomenOfMettle Anita’s Story“At 28, I went from being a happy housewife to a single mother with two kids and an acute…

Posted by CaratLane: A Tanishq Partnership on Tuesday, 6 March 2018


Posted by Flipkart on Sunday, 4 March 2018



We all have our gal pals who we know have their own special personalities! Celebrate their special quirks by tagging them below. #MyntraForHer #WomensDay

Posted by Myntra on Tuesday, 6 March 2018

The Souled Store

No woman should be made to live this reality. —This Women's Day, The Souled Store and GiveHer5 have come together to…

Posted by The Souled Store on Tuesday, 6 March 2018

Dalda Oils

#PehleTum – First bite of a meal for the women in our lives!

On this #WomensDay, Dalda Oils requests you to offer the first bite of a meal to the women in your lives. #PehleTum. Join us in this initiative by tagging your stories & photos with #PehleTum

Posted by Dalda Oils on Monday, 5 March 2018

Brand Factory

Brand Factory RBF

#WomensDay Continues at Brand Factory on 9th March with #RockBottomFridays! Get ALL Women's Ethnic & Western wear upto ₹999 @ ₹299 & upto ₹2000 @₹599 only! STORES OPEN @ 8AM. Locate stores here – Apply

Posted by Brand Factory on Sunday, 4 March 2018


PC Chandra Jewellers

Prega News

Catch Foods

Happy #WomensDay

This Women’s day, treat yourself to a delicious break you deserve! #CatchFoods wishes you all a happy #WomensDay. Vidya Balan

Posted by Catch Foods on Tuesday, 6 March 2018



It's another year, and it's going to be another #WomensDay soon. But we've got something else on our mind about that. Here's what…#NotJustADay

Posted by AJIOlife on Tuesday, 6 March 2018

Reliance Fresh

#JeeLeZara | Women's Day

This Women's Day, take a break from your responsiblities for just a day and #JeeLeZara

Posted by Reliance Fresh on Tuesday, 6 March 2018

Kara Wipes


Some women follow norms, some follow their hearts. Some brave challenges and dodge the rules. Here’s one such inspiring story. A big shoutout on #WomensDay to all the women who #WipeAwayStereotypes. Tell us about the women you know who #WipeAwayStereotypes, we’d love to feature them next. #KaraWipes #PressForProgress

Posted by Kara Wipes on Tuesday, 6 March 2018

Ola Cabs

Every Women's Day Ever.

Not just on Women's day, but everyday; We're here to take you where you need to go!

Posted by Ola on Tuesday, 6 March 2018

Parle G


Also Read: Best campaigns on social media this day Women’s Day!


This International Women’s Day, we celebrate Pooja Dhingra, who hit the sweet spot on her journey to launching India’s first macaron store! Cheers to Pooja for showing us that when you dream big with a never say die attitude, #YouCanBeAnything! Join us by sharing your role models using#MoreRoleModels.

Posted by Barbie on Wednesday, 7 March 2018


RJ Naved


Miss Mary | All India Bakchod

Posted by All India Bakchod on Wednesday, 7 March 2018

Hyundai India



Reebok India | #BruisesCanBeGood

This #WomensDay, we uncover the harsh truth of our society. Let’s not turn a blind eye any longer. It’s time for every woman to get #FitToFight and tell the world #BruisesCanBeGood.To sign the petition visit –

Posted by Reebok India on Wednesday, 7 March 2018


Women | Raphael Emileenaa

It's almost impossible to ignore Raphael Emileenaa. She demands your attention, be it when she sings for her band, Perfect Strangers, or when she weaves exquisite verse through her spoken word poetry. Discover the passion that is her in 'Women', the second offering in our series for #WomensDay. Join the conversation, let your voice be heard with #SheSpeaks

Posted by FreshMenu on Wednesday, 7 March 2018



It’s that time of the year for women. A day of discounts at the mall, token gestures at the workplace, and general cluelessness everywhere else. This #WomensDay, throw out the cupcakes and roses. Equality is a better gift than gifts. Tell us what you think the ideal gift is.Rahul Subramanian

Posted by MTV India on Tuesday, 6 March 2018


Lose The Label | #LabelsBelongOnObjects

This Women’s Day, we’re pledging to do away with labels and put them where they belong. On objects. #LabelsBelongOnObjects

Posted by Urban Ladder on Wednesday, 7 March 2018

Ashok leyland 

Ashok Leyland Women's Day Film

Watch this beautiful film we've made for Ashok Leyland and join us celebrate the strong women in our lives. Let's challenge our women to do greater things!Happy Women's Day!Credits: Brand – Ashok Leyland Agency – Schbang Producers – Harshil Karia & Sayan MukherjeeExecutive/Creative Producer – Rashmi JoshiDirector – Nilay SinghCinematographer – Nayan ShahEditor – Rishal ShettyColorist – Vishnu PrasadAgency Producer – Nidhi Shetty Line Producer – Nishant Jain Creative Manager, Script & Concept – Vibha SinghDesigner – Anvay ChavanBrand Team – Saumil Mehta, Divyansh Sharma, Kavan JagtianieMusic mix and master – Multitap Entertainment Accounts Head – Suryakant BondreProduction Logistics – Umakant Bondre

Posted by Schbang on Wednesday, 7 March 2018

Kotak Mahindra Bank

FilterCopy | Things Women Are Tired Of Hearing | Ft Eisha Chopra & Kriti Vij

"Career toh theek hai, lekin shaadi ka kya?"

Posted by FilterCopy on Wednesday, 7 March 2018

Religare Broking

Mahindra Truck and Bus

Club Mahindra

Setu India


They all have one thing in common, they know the importance of taking the time out to do what matters most to them – being healthy and happy. And at Setu, we believe there's nothing more important than that. This women’s day, put an end to excuses, and make time for the most important person in the world – You.#imaketimeforme #womensday #inspiration#realstories

Posted by Setu India on Thursday, 8 March 2018

HBO India

Happy Women's Day

She stands for grit, she stands for grace,She stands for truth, she battles the brave.She is special. #SheIsWonderWoman#WonderWomanOnHBO #HappyWomensDay

Posted by HBO India on Wednesday, 7 March 2018

British Airways



A post shared by foodpanda India (@foodpandaindia) on


Hero MotoCorp


Hindustan Coca Cola Beverages
Tecno Mobile India

Borges India

Borges Women's Day – 2

How BELANced is your equation?Borges wishes you all a very happy #WomensDay. #HappyInternationalWomensDay

Posted by Borges India on Thursday, 8 March 2018

These were some of the International Womens Day 2018 campaigns spotted by Social Samosa. If you think we may have missed out on some, do let us know at or in the comments below.