Women's day

cbb Case Studies

Case Study: How Tira turned auto-rickshaws into beauty hotspots for Women’s day

Tira’s 'Rick Pics' campaign, launched on Women’s Day, used pink auto-rickshaws and tongue-in-cheek messaging to reclaim space and reframe beauty conversations. With influencer tie-ins and outdoor media, the campaign blurred the lines between street culture and beauty marketing. Here’s how it unfolded.

By Social Samosa
Apr 16, 2025 10:00 IST 5 Min read
gender equality in A&M and media Experts Speak
Women leaders share their vision for gender equality in A&M and media workplaces
By Shamita Islur
Mar 07, 2025 16:45 IST 7 Min read
Women's Day Ads That Went Beyond Clichés and Made an Impact Topical Spot
Indian Women's Day ads that went beyond clichés
By Joe
Mar 06, 2025 16:10 IST 2 Min read
FI Case Studies
Case Study: How SUGAR Cosmetics’ Women's Day campaign influenced over 2K businesses
By Social Samosa
Apr 04, 2024 10:57 IST 4 Min read
Women's Day campaigns 2024 Topical Spot
Women's Day campaigns 2024 recognise women's impact & contributions
By Hiya Rupreja
Mar 08, 2024 17:26 IST 2 Min read
Priya Vivek Guest Post
Celebrating women influencers shaping India's marketing landscape
By Social Samosa
Mar 08, 2024 11:39 IST 2 Min read
Chandni Shah Interviews
Shift towards gender diversity seems to be slower on the client side: Chandni Shah of FCB Kinnect
By Harshal Thakur
Mar 07, 2024 14:12 IST 11 Min read
Women Samosa Snippets
Women that have empowered women in advertising & marketing to pursue their dreams
By Social Samosa
Mar 06, 2024 18:48 IST 8 Min read
urban company Campaign Spot
Urban Company's #ChhotiSoch brings awareness about respecting all professions
By Social Samosa
Mar 05, 2024 17:34 IST 3 Min read
Social Samosa Superwomen Events
Social Samosa Superwomen 2023: Nominations open now!
By Social Samosa
Sep 04, 2023 17:30 IST 1 Min read
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