Day 3 – Digital campaigns that scored at ABBY’s 2018

As one of the most illustrious awards ceremony in India draws to a conclusion, Social Samosa brings you another comprehensive list of Abbys 2018 Digital Winners – Day 3.

The Abbys are awarded within a congregation of some of the most accomplished and experienced veterans, achievers, evangelists and every notable digital marketing executive from the industry. On Day 3, brands such as the Indian Association of Palliative Care, The Times of India, Bridge Music Academy and Agencies like Dentsu Webchutney, Medulla WYP Network and more emerged as big winners.

Here is a list of all the Abbys 2018 Digital Winners from Day 3 of the event,

Last Laugh

Brand: Indian Association of Palliative Care

Agency: Medulla WYP Network

Award and Category: 1. Gold Abby for Branded Content and Entertainment (Best Non Fiction Program, Series or Film where the client has successfully created a drama, comedy, miniseries around a product or brand including TV miniseries, web series, cinema, DVD releases or online/digital)

2. Gold Abby for Branded Content and Entertainment (Best Use of Integration of Experential Events, Creative Positioning of a Brand using events, festivals, flash mobs, installations etc)

Gold Abby for Integrated Campaigns (Public Service)

Chonkpur Ke Chowk Se

Brand: Amazon India

Agency: Medulla WYP Network

Award and Category: Bronze Abby for Branded Content and Entertainment (Best Fictional Program, Series or Film where the client has successfully created a drama, comedy, miniseries around a product or brand including TV miniseries, web series, cinema, DVD releases or online/digital)

Silver Abby for Integrated Campaigns (Retail)

Kuch Bheege Alfaaz

Brand: Saregama and BIG FM

Agency:

Award and Category: Bronze Abby for Branded Content and Entertainment (Best Fictional Program, Series or Film where the client has successfully created a drama, comedy, miniseries around a product or brand including TV miniseries, web series, cinema, DVD releases or online/digital)

Breaking Barriers

Brand: The Better India and Brooke Bond

Agency: The Better India

Award and Category: Bronze Abby for Branded Content and Entertainment (Best Non Fiction Program, Series or Film where the client has successfully created a drama, comedy, miniseries around a product or brand including TV miniseries, web series, cinema, DVD releases or online/digital)

Life Before Ashes

Brand: Mohan Foundation

Agency: The Social Street

Award and Category: Silver Abby for Branded Content and Entertainment (Best Use of Integration of Experential Events, Creative Positioning of a Brand using events, festivals, flash mobs, installations etc)

Silver Abby for Integrated Campaigns (Public Service)

No Conditions Apply – Sindoor Khela

Brand: The Times Of India

Agency: FCB India Group

Award and Category: Gold Abby for Branded Content and Entertainment (Best Use of Integration of Experential Events, Creative Positioning of a Brand using events, festivals, flash mobs, installations etc)

Silver Abby for Branded Content and Entertainment (Best Integrated Entertainment Content Campaign which uses more than 2 Media)

Special Bronze Abby for Gender Sensitive Campaign

Silver Abby for Integrated Campaigns (Corporate, Media, Entertainment and Others)

#GiftAStory

Brand: Vodafone India

Agency: Medulla WYP Network

Award and Category: Bronze Abby for Branded Content and Entertainment (Best Use of Integration of Experential Events, Creative Positioning of a Brand using events, festivals, flash mobs, installations etc)

The Racist Cover

Brand: Bridge Music Academy

Agency: Dentsu Webchutney

Award and Category: Bronze Abby for Branded Content and Entertainment (Best Use of Integration of User Generated Content)

Bronze Abby for Branded Content and Entertainment (Best Use or Integration of Music including Music in Original Branded Content, Brand Integration into Music Distribution or Promotion, the Creation of a Music based Program or Platform.)

The Racist Keyboard

Brand: Bridge Music Academy

Agency: Dentsu Webchutney

Award and Category: Bronze Abby for Branded Content and Entertainment (Best Use or Integration of Music including Music in Original Branded Content, Brand Integration into Music Distribution or Promotion, the Creation of a Music based Program or Platform.)

The Magic Of Glass

Brand: Borosil

Agency: Sideways Consulting LLP

Award and Category: Silver Abby for Branded Content and Entertainment (Best Use or Integration of Music including Music in Original Branded Content, Brand Integration into Music Distribution or Promotion, the Creation of a Music based Program or Platform.)

RexBot Makes India Talk About Sex

Brand: Reckitt-Benckiser India

Agency: Interactive Avenues Private Limited

Awards and Category: Bronze Abby for Digital and Mobile (Social Media – CoCreation, Crowdsourcing, Response etc)

The Flying Basin

Brand: HE Advanced Grooming

Agency: WATConsult

Award and Category: Bronze Abby for Digital and Mobile (Social Media – CoCreation, Crowdsourcing, Response etc)

Lenovo Service Live

Brand: Lenovo India

Agency: Experience Commerce

Award and Category: Silver Abby for Digital and Mobile (Social Media – CoCreation, Crowdsourcing, Response etc)

Pocketful ‘O’ Stories

Brand: ITC Engage

Agency: Dentsu Webchutney

Award and Category: Gold Abby for Digital and Mobile (Social Media – CoCreation, Crowdsourcing, Response etc)

Nokia Mobile – The Snake Challenge

Brand: Nokia Mobile

Agency: Dentsu Webchutney

Award and Category: Silver Abby for Digital and Mobile (Social Media – CoCreation, Crowdsourcing, Response etc)

#SingleAsAPringle

"So many Valentines requests but I’m staying #SingleAsAPringle @PringlesIndia?" – #PriyaPrakashVarrier https://t.co/ChgxeinUuK pic.twitter.com/QYHovjc1IT

— Pringles (@PringlesIndia) February 14, 2018

Brand: Pringles India

Agency: Wunderman International

Award and Category: Silver Abby for Digital and Mobile (Social Media – CoCreation, Crowdsourcing, Response etc)

#FlyingPasses

Brand: Maruti Suzuki

Agency: Grapes Digital

Award and Category: Bronze Abby for Digital and Mobile (Mobile/Tablet Site)

The Red Ramp Project

Brand: H&R Johnson

Agency: Hungama Digital Services

Award and Category: Gold Abby for Digital And Mobile (Brand Microsite)

Silver Abby for Digital Craft (UI/UX Design (App, Social Media)

UnTag

Brand: Rustik Travel

Agency: The Social Street

Award and Category: Silver Abby for Digital and Mobile (Social Media Tools/Applications)

Bronze Abby for the National Geographic Green Award

#TheOtherMenInBlue

Brand: IndusInd Bank

Agency: Dentsu Webchutney

Award and Category: Silver Abby for Digital and Mobile (Games – Online)

Bronze Abby for Integrated Campaigns (Services)

#EarthLive

Brand: National Geographic

Agency: Isobar India

Award and Category: Bronze Abby for Digital and Mobile (Technology – Installations)

 The Art Of Sound

Brand: Karix

Agency: The Max

Award and Category: Bronze Abby for Digital and Mobile (Technology – Others)

Look Before You Leave

Brand: Google Maps

Agency: Kinetic Advertising India Pvt Ltd

Award and Category: Gold Abby for Digital and Mobile (Technology – Others)

Pringles Diwali FB Live

Brand: Pringles India

Agency: Wunderman International

Award and Category: Bronze Abby for Digital and Mobile (Technology – Others)

Nexa S-Cross YouTube Pre-Roll

Brand: NEXA S-Cross

Agency: Hakuhodo India

Award and Category: Bronze Abby for Digital and Mobile (Search)

Fangraph

Brand: HotStar

Agency: Star India Pvt Ltd

Award and Category: Bronze Abby for Digital Craft (Data/Analytics)

Gurdeep Signh and Daughters #NayiSoch

Brand: Star Plus

Agency: Star India Pvt Ltd

Award and Category: Special Gold Abby for Gender Sensitive Campaign

PeeBuddy

Brand: PeeBuddy

Agency: Cellar Door Productions

Award and Category: Special Gold Abby for Gender Sensitive Campaign

The Healthy Abaya

So happy to announce that @murcyleenpeerzadalabel is the first modest wear label to create abayas for Vitamin D deficient women. 80-90% Muslim women are vitamin D deficient due to lack of exposure to sunlight which leads to lethargy, back pain and muscle pain. Thank you to ‘@thesocialstreet’ for coming up with this brilliant concept, you guys are an awesome team.

A post shared by Lady Talksalot (@murcyleen_peerzada) on Dec 13, 2017 at 2:38am PST

Brand: Murcyleen Peerzada

Agency: The Social Street

Award and Category: Special Silver Abby for Gender Sensitive Campaign

The Snake Guard

Brand: Prasadam Industries

Agency: The Social Street

Award and Category: Gold Abby for the National Geographic Green Award

The Story Of Kaveri

Brand: Reforest India

Agency: Early Man Film Pvt Ltd

Award and Category: Silver Abby for the National Geographic Green Award

Shut The Phone Up

Brand: Manforce Condoms

Agency: ADK Fortune

Award and Category: Bronze Abby for Integrated Campaign (FMCG – Personal Care, Home Care, Healthcare and Others)

 

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