Luminous embarked on a journey to create a storytelling piece,witnessing a young couple building their dream home titled, Khushiyon ka Ghar.
The journey of creating your dream home is something that always stays with you. Watch how Luminous brought alive Sid and Riya’s Khushiyon Ka Ghar – Featuring Sonu Nigam and Clinton Cerejo ! #KhushiyonKaGhar #HappyHomes #Luminous #SonuNigam #ClintonCerejo #LuminousHomes #Dreamhome #PoweringHappyHomes
Posted by Luminous on Tuesday, 3 April 2018
From the beauty of the storytelling to the cinematography and creative musical score, every detail has been individually crafted. The piece stages a fairy fantasy Kerala, with a soundtrack specifically tailored for this heartfelt film.
The agency’s creative team crafted the brand’s anthem lyrics and the melody was brought to life with two of the most renowned Bollywood artists. Clinton Cerejo gave depth to the verses by composing the musical score while Sonu Nigam, a natural choice to reach a broader audience across the country, enlivened the melody with his interpretation.
It culminated with a magic mix that embarks the audience on Luminous’ happy home journey. The campaign film was released on April 3rd on the brand’s Facebook and YouTube pages.
Sachin Bhalla , Vice President Marketing at Luminous commented – “We, at Luminous strongly believe that happiness should reside in every home which is what Khushiyon ka Ghar is all about. We are proud to present this brand anthem as we had a strong story to tell beyond products.
When VML came back to us with their pitch, where they actually wrote and performed the song, we knew this would be our brand anthem. Sonu Nigam of course was our first choice and we hope everyone loves the song as much as we do”
Amandeep Singh, Business Director at VML added “It has been a dream project for us at VML and we are so delighted by the end result. It has always been a pleasure working with Sachin, Ruchika and team at Luminous, where you always have a synergy between the agency and client team.”
Client – Luminous
Sachin Bhalla – VP Marketing
Ruchika Gupta – AVP Marketing
Riti Sinha – Digital Lead
Agency – VML India
Creative Agency: VML
Creative Head: Venkatagiri Rao
Creative: Alok Banerjee, AshankPatkar, Vinayak Kohli, Sunil Shinde, Ricardo D’Silva
Lyrics: Alok Banerjee
Production Manager: Saurabh Pal
Country Head: Udit Bhambri
Business Director: Amandeep Kochar
Account Manager: Gaurav Tuli
Production House: Infamous People
Music Director: Clinton Cerejo
Singer: Sonu Nigam
Colour correction and Grading: SwapnilPatole
Post Studio: Famous
VFX: Spectrum Studios
Online Editor: Abhilesh
DOP: Archit Patel
Do you want us to review the campaign? Let us know in the comments below or write to us on email@example.com.