MindShift Interactive wins social media mandate for Aegon Life Insurance

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MindShift Interactive has won the social media management & listening mandate for Aegon Life Insurance. Aegon Life Insurance Company is an Indian life insurance provider founded in 2008 with headquarters in Mumbai, offering individual and group insurance online and offline.

The agency won the account following a multi-agency pitch.

Commenting on the appointment of the agency, Martijn de Jong, CDO, Aegon Life, said, “Digital is at the core of our marketing strategy and MindShift Interactive’s unique approach in this space will help us strengthen our bond with our customers in this fast-paced and evolving digital environment.”

Also Read: Brands that create a tribe of believers survive for the long run: Martijn De Jong, Aegon Life

Mandeep Singh Gulati, DVP Marketing, Aegon Life, said, “Social media is an important tool to connect with your customers, spread awareness, and provide education. We are confident that MindShift Interactive’s understanding of the Life Insurance space, strategic thinking and creative drive will help us establish a unique bond with our audience over social media.”

Commenting on the win, Zafar Rais, CEO MindShift Interactive states, “We are quite excitedto have Aegon Life Insurance on board, and look forward tocreating unique digital experiences relevant to their audiences. Our alignment towards the brands vision gives us confidence in being able to drive new forms of engagement, and creating new opportunities through listening and insights. We look forward to a long and enriching relationship with Aegon Life.”

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