Facebook is taking an initiative to plug themselves and eliminate any middlemen involved in the process of connecting Influencers to Marketers, and leaked screenshots suggest the new tool is being called Branded Content Matching.
A lot of tools and Influencer marketing platforms already exist in the market wherein brands and agencies can find the perfect Influencers for their needs, and Facebook seems poised to make the most of their existing dominance in the social media marketing domain with Branded Content Matching.
The existence of this tool was first spotted by AllFacebook, a German social media news and information portal, and screenshots obtained by them shed light on the platform that appears to be in the works.
Made up of three components, Branded Content Matching appears to allow marketers to access:
Creator Search, Suggested Creators and Saved Lists.
Rather self-explanatory, Creator Search appears to entail looking for the right fit for an Influencer with a brand’s marketing objectives or target audience. For example, an automobile brand looking for micro-Influencers that create content for automobile enthusiasts. It also allows users to filter the results based on different options such as age, education and more.
Saved Lists too is self-explanatory as it allows you to create several lists of Influencers according to your preference.
This could enable marketers to create and maintain these lists for future references.
Suggested Creators considering the other two sections on the tool, too sounds simple and might suggest creators similar to the ones searched for and saved by a marketer previously. Although, since the tool hasn’t officially been rolled out, a preview of the Suggested Creators tab is currently unavailable. The tool appears to be easy to use, due to being in the initial stages of development, and could get more comprehensive, smarter and a juggernaut among Influencer marketing tools since it has access to all the Facebook data inventory.
Any other information regarding the rollout are still not known. Watch this space for any updates regarding Facebook’s Branded Content Matching platform.