It is never a quiet week in the realm of social media platforms as the tectonic plates keep shifting with new features, products, tests, and other news coming in every day. Here is our weekly roundup of social media news and activity from the industry.
Social Samosa is your gateway to keeping up with the hottest social media news and updates, proceedings and trends from digital marketing industry, brand campaigns and more.
This week, social media influence scoring tool Klout was in the news due to their announcement of shutting their platform down, Twitter updated their ranking algorithm in order to address the rampant harassment and abuse meted out by miscreants on their platform and YouTube was rumoured to be testing a new Incognito Mode on their platform.
Other than new tests, experiments and updates, social media news was also dominated by reports of local services marketplace, UrbanClap undergoing a social media crisis due to a small but significant error, whereas Facebook announced the hiring of their new Head of APAC Sports Partnerships, Joyee Biswas. Read all about the proceedings in the social media realm below.
Sunsetting for Klout, timing couldn’t be better!
Launched in the year 2008, the social media influence scoring tool Klout is shutting on May 25th, 2018. The date of shutting down is coincidentally the deadline for platforms and companies to comply with the new data privacy rules of European Union’s General Data Protection Regulation (GDPR). Read more about what lead to the shutdown here.
#ComingSoon – Incognito Mode on YouTube reportedly in the pipeline
The Incognito Mode on Google Chrome is the symbol of implied notoriety for years now. Reports suggest Google is working at bringing an identical Incognito Mode on YouTube.Turning on the Incognito Mode on Google Chrome is fairly easy across devices, and leaked screenshots of a potential Beta test suggest a similar objective for the video hub of the internet. Check out the leaked screenshots and read more about it here.
Twitter ranking algorithm updated to deal with harassment, abuse
In a bid towards tackling their everpresent woes of failing to deal with harassment, abusive behaviour and objectionable content, the Twitter ranking algorithm is receiving a new update. A lot of social media platforms continue to battle the demons of objectionable content, harassment and abusive behaviour but none face this particular predicament like Twitter does. Read more about it here.
Facebook is introducing three interesting new features to Facebook Stories and are rolling out these features exclusively to their Indian audience. Facebook Voice Posts, Story Archive and a new cloud access on Facebook to save pictures taken with Facebook Camera. Read more about the new updates here.
#ComingSoon YouTube set to launch a new music streaming service
YouTube is all set to launch YouTube Music, a new music streaming service, which if and when launched in India will compete with apps such as Saavn, Gaana, Amazon Prime Music, and more. The service goes live on May 22. Initially, to be launched in the U.S., Australia, New Zealand, Mexico and South Korea, this new feature will compete with other music platforms like Spotify, Apple Music and Tidal in the global market. Read more about it here.
Marketers will now be able to turn organic Instagram posts into Ads
Brands on Instagram are in for a pleasant surprise as the platform will reportedly begin to allow turning organic Instagram posts into Ads, something marketers had been demanding for a long time. Being made available in the next few weeks, the ability to turn organic Instagram posts into Ads won’t leave marketers at the mercy of Instagram’s Promote button. Read more about it here.
UrbanClap on the brink of a social media crisis
Service provider, UrbanClap has found itself in the middle of a social media crisis, as the company’s co-founder Abhiraj Bhal accidentally marked the concerned consumer in an internal email, while asking his team to “ignore him”. Read more about it here.
Joyee Biswas joins Facebook as Head of APAC Sports Partnerships
Joyee Biswas joins Facebook as Head of APAC Sports Partnerships and will report to Dan Reed, Facebook Head of Global Sports Partnerships. He moves from prominent sports network, ESPN. In this role as Facebook Head of APAC Sports Partnerships, Joyee will lead the team that manages partnerships with APAC-based leagues, teams, athletes and media. Read more about it here.
‘Branded Content Matching’ from Facebook to connect Influencers and Marketers
Facebook is taking an initiative to plug themselves and eliminate any middlemen involved in the process of connecting Influencers to Marketers, and leaked screenshots suggest the new tool is being called Branded Content Matching. Read more about it here.
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