Brooke Bond is back with Red Label 6-Pack Band 2.0 ft Vishal Dadlani

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Brooke Bond Red Label 6-Pack Band 2.0

Y-Films, the youth films wing of Yash Raj Films, launched the 2nd single of India’s 1st Isspeshal Band, the Brooke Bond Red Label 6-Pack Band 2.0 titled, ‘Dil Toh Paagal Hai

The 6-Pack Band 2.0 is a new music collective of 6 differently abled teens. Conceived & Produced by Ashish Patil; the project is curated by Shameer Tandon. The new version is a collaboration with singer-composer-songwriter Vishal Dadlani.

The track from Yash Chopra’s film featuring Shahrukh Khan, Madhuri Dixit, Akshay Kumar has been recreated by Shameer with additional lyrics by Kumaar. The new music video directed by Adil Shaikh features around 100 students, teachers, counsellors, therapists & staff of The Gateway School of Mumbai, a special needs school.

Vishal Dadlani said, “I may have spent only a few hours with these kids, but these kids have changed the way I look at the world. It’s overwhelming to see these geniuses succeed because I know they deserve this and a lot more. I’m only happy that I got to share a few moments of the spotlight with them, making me a part of their jigsaw puzzle.”

Ashish Patil, head of Y-Films adds, “The special needs community has always been all heart. And the heart doesn’t differentiate between caste, color, gender, ability or… disability. That’s one thing we all need to learn to truly make this world a more ‘isspeshal’ place. We are honored & thrilled beyond bits to present this thumping new version of Yashji’s cult classic Dil Toh Paagal Hai to spread this important message. And, what can we say about Vishal Dadlani, except – he’s our kind of crazy. Love you, man!”

Also Read: How Brooke Bond Red Label created a content property to reach the younger demographic

Shiva Krishnamurthy, General Manager, Brooke Bond Red Label, Hindustan Unilever adds,  "It is wonderful to get Brooke Bond Red Label 6 Pack Band 2.0 into the next gear with an iconic chartbuster song like DTPH. The celebratory spirit of this song resonates with the way Brooke Bond Red Label approaches its purpose of urging people to break barriers, shed their prejudices and make the world a more welcoming place."

Amin Lakhani, President – Client Leadership, Mindshare India, said – “This 2nd song in the journey of 6 Pack is a fabulous take on the iconic Dil Toh Pagal Hai. In its new avatar it delivers a telling story of how society labels people with special needs as Abnormal or Pagal and questions that If living in the moment or living life without inhibitions is Pagalpan then so be it - because that’s the way to live. A brilliant rendition of a song that s a legend, now delivers a call for acceptance and non-judgement and there s no one better than a Vishal Dadlani - an absolute energy powerhouse who could do such an astounding job at this song. I’m sure this song will melt hearts and make people have a relook at their own considerations of special needs people. This one is truly isspechal!”

Youtube digital campaigns Social Media Campaigns akshay kumar social media campaigns india brooke bond yash raj films 6-Pack Band 2.0 digital marketing campaigns india Dil Toh Paagal Hai HUL madhuri dixit Music red label shahrukh khan Vishal Dadlani