akshay kumar

ud7t Movie Marketing

Housefull 5 fuels marketing intrigue by releasing two versions of the film simultaneously

Forsaking a traditional playbook, the marketing for Housefull 5 hinges on two audacious bets. The campaign is turning a folk dance into a viral, on-ground phenomenon, led by its star-studded cast. Simultaneously, it's rolling out a high-stakes gamble by releasing the whodunit with two different climaxes, a calculated risk designed to gamify the cinema experience and drive repeat viewership.

By Harshal Thakur
Jun 05, 2025 16:37 IST 4 Min read
FI Report
32% of TV ads feature celebrities, 75% dominated by film stars: TAM report
By Social Samosa
Oct 03, 2024 18:22 IST 3 Min read
FI Report
Virat Kohli tops most valuable celebrity brand list featuring SRK, Ranveer Singh, Alia Bhatt
By Social Samosa
Jun 18, 2024 17:46 IST 2 Min read
SG Mart Industry Updates
SG Mart onboards Akshay Kumar as its brand ambassador
By Social Samosa
Jan 31, 2024 17:42 IST 1 Min read
TAM AdEx report Report
Akshay Kumar & Vidya Balan were the most visible celebrity endorsers: Report
By Social Samosa
Mar 29, 2023 04:30 IST 2 Min read
CarDekho Campaign Spot
CarDekho celebrates the dream of owning a car in the new campaign ft. Akshay Kumar
By Social Samosa
May 06, 2022 04:26 IST 2 Min read
TSBI wins social media duties for Dharma Productions’ ‘Good Newwz’ Industry News
TSBI wins social media duties for Dharma Productions’ ‘Good Newwz’
By Social Samosa
Dec 26, 2019 08:45 IST 1 Min read
Housefull 4 movie marketing Movie Marketing
Housefull 4 Marketing Strategy: Cast takes lead on social media too
By Aishwarrya Chakraverty
Oct 25, 2019 05:04 IST 85 Min read
Mission Mangal Movie Marketing review Campaign Reviews
Does Mission Mangal achieve the 'extraordinary' with its movie marketing tactics?
By Aishwarrya Chakraverty
Aug 16, 2019 06:06 IST 9 Min read
Makani Creatives wins a 360-degree marketing mandate for GOQii ‘India Health Quiz’ with Akshay Kumar Industry Updates
Makani Creatives wins 360-degree marketing mandate for GOQii's India Health Quiz campaign
By Social Samosa
Jul 22, 2019 13:00 IST 2 Min read
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