This Ramadan, Coca Cola Pakistan is following up their Bottle Of Change campaign from the previous year, infusing it with a soulful background track and bringing some new faces on board.
Keeping the core message of their idealistic and philanthropy based Bottle Of Change campaign for Ramadan, as most are, Coca Cola Pakistan, once again pays homage to universally revered Pakistani social welfare activist, Abdul Sattar Edhi, who sadly passed away in 2016.
Using his surname ‘Edhi’, phonetically similar to the gifts handed out to each other on the auspicious festival of Eid, the brand encourages viewers to help them make this Eid-ul-Fitr, a truly blessed and positive affair for all underprivileged, celebrating the festival together as a community that looks after each other, a dream Abdul Sattar Edhi left behind.
The Bottle Of Change spot this year has a duration of 1 minute and 12 seconds, featuring prominent Pakistani faces such as singer Momina Mustehsan, cricketer Younis Khan among others, urging viewers to share their contribution in a Coca Cola bottle, as they assemble outside the Edhi House.
Lab Pe Aati Hai Dua, known popularly as the ‘national prayer of Pakistan’ written by Allama Muhammad Iqbal is sung in all the languages of Pakistan, in harmony in the background of the spot, which concludes with the campaign hashtag and a picture of Abdul Sattar Edhi.
The spot was launched on YouTube by Coca Cola Pakistan 6 days ago and has quickly racked up over 407K Views and has been appreciated by the audience for its benevolent message among other things.
Here’s Coca Cola Pakistan’s Bottle Of Change campaign from last year.
Watch this space for Social Samosa’s list of Ramadan 2018 campaigns from around the world.