Ekalavya Bhattacharya, Chief Strategy Officer, ALTBalaji, has reportedly ended his stint with the company.
“17th was my last day. Personally, it was a tough decision because we had a lot of exciting shows lined up, especially in the political and crime genres,” Ekalavya tells Social Samosa.
Bhattacharya joined ALTBalaji post his stint with MTv India as their Digital Head, where he had been credited with some path-breaking digital properties.
IIM-Calcutta alumnus, Bhattacharya has worked with reputed companies such as Viacom 18, Zapak.com, Contests2Win.com, WAT Consult and PaGaLGuY.com.
Bhattacharya is all set to try on his entrepreneurial hat and will be dabbing in new segments.
With 12 plus years in the digital ecosystem, Ekalavya has had an exciting run transversing across an edu-tech startup, a super successful Social Media agency, 2 widely popular consumer facing Gaming platforms and then leadership roles across 2 of India’s largest Media & Entertainment organisations.
“The plan is to set up a Content Development and Consulting agency. Creative right-brained solutions mixed with logic and data fueled left-brain solutions,” Ekalavya shares.
He further explains that his new venture aims at helping a few brands on their entire OTT strategy. What content should they be making / sponsoring, how to reach out to prospective customers, what are the KPI’s one should really be looking at and how to evolve from just being happy with some views and comments on a YouTube video.
“On the content scheme of things, currently developing some really interesting content. Content primarily for the male audience has taken a back seat for a while when it comes to TV. We need more of war, politics, crime, animation (not cartoons!) content etc. Relatable content is what one is gunning for! You’ll hear some announcements soon” he adds
But there’s more.
“The e-commerce industry has always attracted me, especially the online-behaviour aspect of shoppers. With Walmart’s purchase of Flipkart and Amazon continuing to grow and thrive in our country – the timing and environment is most conducive. Currently, setting up a team of some fantastic designers and techies. The plan is being detailed out and I’m hoping to be able to attract some investors soon,” he says.
“Am I nervous? Of course! If you’re not nervous, you’re not really excited,” he signs off.