The Indian Premier League is one of the most anticipated and talked about events of the year, and never fails to register new records as part of its social media domination. This year’s IPL 2018 statistics presents all the buzz generated by the event this year.
All the conversations about the 2018 Edition of the domestic T20 tournament from Twitter, Facebook, Instagram, YouTube, Blogs and online platforms have been analyzed and included in these IPL 2018 statistics. The activity has been tracked from 7th April to 4th May 2018.
One of the key highlights of this edition is that this season of the Indian Premier League has been one of the most talked about, and buzziest with 9.9M conversations, overtaking the previous edition with 26 matches still remaining.
Chennai Super Kings have dominated the social buzz meter during their comeback season, coupled with a loyal fan base, solid performance on the field and captain Mahendra Singh Dhoni’s popularity.
MS Dhoni makes up for almost 50% of the conversations around Chennai Super Kings, and he continues to lead the player with the highest popularity and mentions among both Indian and Foreign players, followed by Virat Kohli and Rohit Sharma.
Chennai Super Kings lead the popularity category on the IPL 2018 Report with over 2.06M Mentions followed by Mumbai Indians and Royal Challengers Bangalore. Chennai Super Kings maintain a considerable lead over Mumbai Indians and all the other IPL teams.
Similarly, the Chennai Super Kings battle cry and tagline, #WhistlePodu has lead the list along with their newly introduced #Yellove hashtag.
The Indian Premier League is extremely popular with Men as compared to Women, whereas among the States and Union Territories, Delhi, Tamil Nadu and Maharashtra are the leaders for the highest volume of tweets.
Vodafone Zoozoos, Vivo India and Jio were the brands that generated the highest amount of buzz during the tournament.
You can view the full report by Wavemaker MESH below.