Joyee Biswas joins Facebook as Head of APAC Sports Partnerships and will report to Dan Reed, Facebook Head of Global Sports Partnerships. He moves from prominent sports network, ESPN.
In this role as Facebook Head of APAC Sports Partnerships, Joyee will lead the team that manages partnerships with APAC-based leagues, teams, athletes and media. He will be tasked with helping partners engage and grow their fan bases, deliver interactive and social content tailored to Facebook’s suite of products, and achieve their business goals across all Facebook platforms, including Instagram, Messenger and Oculus. He will take charge of his position as Facebook Head APAC Sports and Partnerships in late May.
With 15 years of experience in the media industry, Joyee is ideally suited to help us strengthen our relationships with the sports industry in APAC. Most recently, he served as ESPN’s Head of Southeast Asia, APAC.
Prior to ESPN, Joyee was the managing director for Eleven Sports Network in Asia. His resume also includes overseeing sports content for Singtel TV, as well as content acquisition and management for Fox International Channels and ESPN Star Sports for multiple linear and non-linear channels in key Asian territories.
His background in broadcasting, in particular, will be invaluable as we continue to partner with broadcasters to help them reach new audiences, experiment with new forms of production and monetize their content.