Mothers and Daughters from Samsung is about celebrating the mother-daughter relationship with their campaign film for Mother’s Day 2018, rolled out under the hashtag, #MomsLoveNonStop.
The near 3minute spot features a few conversations with mother-daughter duos who are asked certain questions such as ‘How often do you fight?’ and many such questions where they share their experiences. Mothers and Daughters from Samsung portrays the many quirks that are a part of a mother-daughter relationship.
It highlights the many small and big sacrifices that mothers make, how they behave with their daughters like waiting on them for dinner, cooking their favourite food and many such instances that are intended to reflect the uniqueness of their relationship.
Mothers and Daughters from Samsung was released on May 4th, 2018, a few days before Mother’s Day will be celebrated all over the world. The campaign film has racked up 5.6K Views on YouTube, whereas on Facebook, the campaign has performed much better.
#MomsLoveNonStop has racked up over 1.2M Views on Facebook, garnering over 10K Reactions and 573 Shares within 4 days.
The highlighted product as part of the campaign is Samsung’s new range of Refrigerators that function even during power cuts.
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