Kohler in association with Twinkle Khanna launched a new campaign titled Colours by Kohler. The campaign includes a behind-the-scenes, candid video featuring the actress.
Kohler roped in Twinkle Khanna for its new campaign called Colours by Kohler. This new campaign focusing on bathspace features a behind-the-scenes video with the former bollywood actress.
With this campaign, the brand is introducing its newly launched faucet finishes and coloured vessels with a still shoot and a behind-the-scenes video featuring Twinkle Khanna.
Commenting on the campaign Twinkle Khanna said, “This campaign really spoke to the designer in me. If you think about it, white and chrome have been synonymous with bathrooms. But that doesn’t have to be the case. There is a lot you can do. Especially, the collection that I worked with, is absolutely stunning as to what Kohler has done with decorative and colourful sinks and faucets by transforming them into artistic statements. The shoot managed to capture the theme of the campaign quite beautifully. They reflected the central idea of the campaign be it the Moroccan courtyard or an ironsmith’s furnace, you could see the inspiration behind the products coming alive.”
Further commenting on the association with Twinkle Khanna, Salil Sadanandan, President, KOHLER Brand K&B S. Asia, Middle East & SSA at Kohler Co, said, “It has been inspirational to work with Ms. Khanna and Mr. Suresh Natarajan, both experts in their creative fields. Moreover, Ms. Khanna’s experience in the interior design industry makes her a perfect fit for our brand. At Kohler, we have great respect for creativity and art, which is exactly what we are highlighting through our campaign –Colours by Kohler. We created some beautiful settings around our products to bring them alive giving our consumers a glimpse of what could be achieved with exciting colours from Kohler in the bath space.”