Advertisment

Bira 91's Instagram Stories contest lets fans showcase their creativity

author-image
Social Samosa
Updated On
New Update
Bira 91's Instagram Stories contest lets fans showcase their creativity

Bira 91, a revolutionary 'craft' new beer brand from New Delhi that has swiftly gained prominence in the Indian market, recently introduced a creative Instagram Stories contest, #MakePlay.

A highly popular brand among the metropolitan youth in the country, Bira 91 is very active on Instagram and found an interesting opportunity to engage their audience and encourage participation in #MakePlay Instagram Stories contest.

Also Read: Rooh Afza’s Ghulke Jiyo preaches a message of unity and togetherness

Instagram Stories contest

The brand rolled out an opportunity for Bira 91 fans to showcase their creativity and augment their brand recall with the help of their brand mascot.

Bira 91’s Instagram Stories contest required participants to colour the brand mascot in the most creative way possible and share it with the brand for a chance to win cool Bira 91 merchandize.

Instagram Stories contest

By taking a screenshot of the blank template of the Bira 91 mascot, participants could then colour the mascot any way they liked and send in the entries to the brand by uploading their entry as an Instagram post and tagging Bira 91.

Instagram Stories contest

The brand received over 100 entries for the #MakePlay Instagram Stories contest and made up for an exciting and interactive contest on the ephemeral photosharing service.

Do you want us to review the campaign? Let me know in the comments below or write to us on team@socialsamosa.com.

digital campaigns Social Media Campaigns #Makeplay #makeplay bira contest Bira bira 91 bira 91 contest bira 91 instagram bira beer contest bira campaign bira contest bira instagram stories contest bira monkey contest instagram stories contest instagram stories contest india Social Media Contest