#ComingSoon Facebook Stories Ads all set to make an entry

Facebook Stories Ads
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Facebook announced Facebook Stories Ads which can be run by extending Instagram Stories ads or by transforming their newsfeed ads into it, by reformatting like adding text and resizing it to match the dimensions.

In last couple of weeks, Facebook has announced new features to make Stories a hit. Launched almost a year ago, reportedly, Facebook has reached the mark of 150 million users for Stories, and is updating constantly to make it popular amongst others.

Alongside features like Polls, Voice posts and Archive that makes Stories engaging, Facebook has decided to monetize it and announced Facebook Stories Ads.

This feature might sound interesting to brands and businesses to maximize their ad inventory, but currently it will do nothing more than just exposure or brand awareness, as there is no way to direct users to take an action, though the social media giant plans on adding more features in the near future.

Also Read: Facebook’s Messenger rolls out Polls for Stories

Facebook Stories Ads can be run by extending Instagram Stories ads or by transforming their newsfeed ads into it, by reformatting like adding text and resizing it to match the dimensions.

As per Search Engine Journal, Facebook plans to provide brands with detailed metrics for Facebook Stories Ads to determine it’s performance and ROI.

Facebook Story Ads are supposed to be 5-to-15 second videos, that can be skipped by tapping through the next story, as it is for Instagram Story Ads.


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Mrinil Mathur
With a love for coffee and reading, passion for social media and a flair for perfection, Mrinil heads Marketing, Strategic Alliances, and Operations at Social Samosa. In her capacity as a managing partner, she is on a journey to help Social Samosa scale new heights. Over the past four years, she has worked with a blogging platform and a food-tech product leading social media practice with precision. She believes in adding value to work every day. An amazing cook, ardent reader, music lover, she loves playing basketball too. Follow her @DigitalChhokri on Twitter/Instagram.