After a month of fasting, sacrifice and restraint during Ramadan, the world joyously united to celebrate the auspicious festival of Eid-Ul-Fitr, and these celebrations and festivities were encapsulated within beautiful Eid campaigns.
Brands such as MG Motor, Philips Lighting, Ashok Leyland, Zomato and many others came together to share the joy and elation of celebrating Eid with all their consumers. While Ramadan campaigns were much more emotional and heartwarming, Eid campaigns are celebratory in nature.
Also Read: Ramadan campaigns that won hearts globally!
Eid as a festival is yet to occupy an important enough space for marketers to invest spends in artful or touching Eid campaigns. Ramadan and Eid campaigns suffer from a sense of restriction too in terms of content ideas and execution. For instance, Surf Excel, while managing to deliver beautiful campaigns in India and globally, tends to repurpose the same story line.
Nonetheless, some brands cleverly incorporated elements of their brand/product into their Eid campaigns and creatives like Philips Lighting and Zomato adding context to their initiative. Check out all the Eid campaigns below.
MG Motor India
Philips Lighting India
On behalf of Philips Lighting India, Eid Mubarak! — Products shown: Philips 2-in-1 LED Bulb.
Ashok Leyland wishes you, Eid Mubarak! #EidMubarak
Posted by Ashok Leyland on Thursday, 14 June 2018
Wishing you joy, happiness and a table full of delicious food. #EidMubarak
Posted by Mi Home on Saturday, 16 June 2018
Kaya wishes everyone #EidMubarak. We are here to help you glow as bright as the moon.
We wish you and your loved ones a happy Eid.#EidMubarak
Posted by Etihad Airways on Wednesday, 30 August 2017
State Bank Of India
Eid Mubarak to all our patrons! Wishing you an Eid full of feasts, loved ones, and happiness.#SBI #StateBankofIndia #Eid #EidMubarak #Eid2018 #EidUlFitr #Festivals #India
Posted by State Bank of India on Friday, 15 June 2018
Here’s wishing every one a very joyous Eid! ?#EidMubarak #ChaandMubarak
Posted by ZEE TV on Friday, 15 June 2018
Celebrate Eid with the #Race3 family and make it a day to remember! #RaceKiEid #EidMubarakhttp://bit.ly/BookTicketsNow-Race3Salman Khan Jacqueline Fernandez Anil S Kapoor #BobbyDeol Daisy Shah Saqib Saleem Remo D'souza Ramesh Taurani TIPS Twofour54 Abu Dhabi
Posted by TIPS on Saturday, 16 June 2018
If you think we may have missed out on some Eid Campaigns, do let us know in the comments section, or write to us at [email protected]