Facebook, in its recent update, is testing a mute keyword option which will allow users to snooze or hide any posts from their timeline that contain keywords they’ve marked.
Ever read a spoiler online before you’ve watched the last episode of the season? Or maybe you waited years for a movie sequel only to have your favorite blogger reveal the ending? To prevent future heartache, Facebook is beginning to test the next addition to it’s suite of News Feed controls, Keyword Snooze.
Located in a post’s upper right-hand menu in News Feed, the feature gives people the option to temporarily hide posts by keywords, which are pulled directly from text in that post. If you choose to “snooze” a keyword, you won’t see posts in your News Feed containing that exact word or phrase from any person, Page or Group for 30 days. In other words, fewer spoilers.
Even though the social media giant works to show you the most relevant posts on News Feed, it doesn’t always get it right. That’s why Facebook has designed features like See First, Hide, Unfollow, Snooze, and now, Keyword Snooze. It hopes that with additional options to help tailor your News Feed experience, you’ll be able to spend more time focusing on the things that matter.