Twitter is the best way to see what’s happening in the world of entertainment right now. For this year’s International Indian Film Academy Awards (IIFA), Twitter will enhance the #IIFA2018 experience by launching a special IIFA Emoji for fans to celebrate the awards and be a part of the conversation.
Starting today, millions of avid fans in India and across the globe can engage and interact around the IIFA award by Tweeting the specially designed emoji curated by Twitter. Viewers can simply Tweet using #IIFA2018 to use the emoji. The special emoji appears next to the hashtag in the Tweet, and is designed based on the iconic IIFA award.
— Twitter India (@TwitterIndia) June 21, 2018
— IIFA Awards (@IIFA) June 21, 2018
Throughout the three days of celebrations, fans of IIFA will be able to watch live content from the IIFA green carpet on Twitter and follow @IIFA for Tweets of all the action from the biggest stars of Bollywood as they take over Bangkok with the awards.
Commenting on the launch, Keya Madhvani, Head – Entertainment Partnerships, Twitter India, said “People come to Twitter to see what’s happening in the entertainment world, from the best of films to award shows. The IIFA awards is a much awaited event of the year amongst the film fraternity and Bollywood fans. Twitter is delighted to partner with IIFA for the launch of a special emoji that will create a holistic experience for consumers on a global scale.”