Awards

56 (1) Experts Speak

Client mindset and the Cannes Lions

The shimmering Cannes Lions is a beacon of creative recognition in the advertising world but its value to clients isn't always clear-cut. While agencies dream of awards, clients often focus on ROI. The dynamics between creative ambition, financial constraints, and evolving industry priorities in the age of data-driven marketing remain as transient as ever.

By Harshal Thakur
Jun 23, 2025 16:28 IST 5 Min read
oug Best Social Media Brands
Studio X, FCB Kinnect, Schbang & Social Panga shine bright at SAMMIE Best Social Media Brands
By Social Samosa
Aug 01, 2024 19:25 IST 2 Min read
ff3f Report
Ads that perform well on TV have only a ~50% chance of performing well in digital: KANTAR
By Social Samosa
Jul 05, 2024 14:55 IST 5 Min read
#SS30Under30 Events
#SS30Under30: Fifth edition curtain raiser
By Social Samosa
Sep 22, 2023 18:41 IST 1 Min read
categories Events
#SS30Under30: A look at the nomination categories
By Social Samosa
Sep 22, 2023 18:40 IST 2 Min read
Social Samosa Superwomen Events
Social Samosa Superwomen 2023: Nominations open now!
By Social Samosa
Sep 04, 2023 17:30 IST 1 Min read
Cannes Lions Samosa Snippets
Cannes Lions 2023: Campaigns representing India Inc this year
By Social Samosa
Jun 15, 2023 09:04 IST 20 Min read
Kyoorius Industry Updates
Kyoorius Creative Awards 2023 winners...
By Social Samosa
Jun 03, 2023 05:30 IST 2 Min read
ABBY One Show Awards Industry Updates
ABBY One Show Awards 2023 reveals shortlist of Creative ABBY
By Social Samosa
May 16, 2023 11:30 IST 2 Min read
USHA award Industry Updates
ICW's new USHA Award to sponsor a trip to Cannes Lions for the winner
By Sneha Medda
Apr 25, 2023 10:09 IST 2 Min read
1 2 ... Next