Concept Business Intelligence Unit (Concept BIU), one of the media tracking agencies acquired the business of Indian Press Clearing (IPC), one of India’s oldest media tracking agency. Concept BIU has on boarded 90 plus clients of IPC taking its total clients tally close to 400 clients.
This acquisition will help the new clients to get access to the digital media monitoring platform, analytic tools, consultative client relations and App based services of Concept BIU.
Concept BIU recently launched a Mobile App which will allow users to quickly view and manage the news coverage monitored by Concept BIU from across different platforms. It will also offer value added services that include press release impact reports and flagging of negative news on a priority basis to enable clients to plan and take timely, informed decisions.
Commenting on the acquisition Mr. Ankoor Choudharri, Head Concept BIU, said, “It’s a proud moment for Concept BIU to acquire one of India’s oldest tracking agency. We welcome aboard our new clients and we are excited to serve them with the vast range of digital services that BIU offers. With the dynamic media industry media tracking business holds big potential, Concept BIU would continue to evaluate organic and inorganic route to strengthen its service and clientele.”
Commenting on the promising Media Monitoring Industry, he further added,” Media monitoring and analysis today has become more and more tech dependent as compared to the early 2000’s where hard copy reports were relied on and it is vital for us to keep innovating ways to embrace the upcoming technologies to help ensure that all our client requirements are met and the required data can be accessed in the easiest possible way.