Sugar Free, a sugar substitute brand launched its new brand campaign for Sugar Free Natura starring Bollywood actress & brand ambassador, Parineeti Chopra and Bollywood actor, Abhay Deol.
The Sugar Free films depicts a story of a young, health-conscious couple portrayed by Parineeti Chopra and Abhay Deol who strongly believe that their busy, urban lifestyles must be balanced equally with a fitness goal. And, much of this goal is dependent on making healthy choices, especially when it comes to sugar intake in their daily cups of tea.
The video opens with Parineeti working on her laptop. She gets interrupted by Abhay who shows her the newspaper with her photo and ‘Young Achiever of the Year’ written on the front page. She hugs him and thanks him for his constant support and says that she would not have been able to achieve this without him. The next scene shows Abhay about to be putting sugar into his cup of tea when Parineeti interrupts him by saying ‘“Waise, Tumhaare six pack vale dream ko mera support bhi toh lagega” and puts Sugar Free Natura in both their cups. The film ends with the tagline ‘Smartness waali Sweetness.’
Speaking about the campaign Tarun Arora, Chief Operating Officer & Director, Zydus Wellness said, “Sugar Free as a brand has always aimed to resonate with the concept of leading a healthy lifestyle. The new campaign encourages consumers to incorporate Sugar Free in their daily routine. Parineeti Chopra, as the brand ambassador for Sugar Free helps us to cater to a wide array of consumers who are increasingly getting more and more conscious about their health and well-being..”
Sharing her experience on shooting for the campaign Parineeti Chopra, Brand Ambassador, Sugar Free said, “This campaign is very true to the brand. The company understands the psyche of consumers very well and hence have developed Sugar Free, as a great substitute for sugar. I am very happy to be associated with Sugar Free for more than 2 years now and the best thing I like about the whole team is that they have a finger on the market’s pulse and have a great understanding of consumers’ needs.”
The strategy for the campaign was to increase relevance for SugarFree around the most relevant consumption occasion of tea time. And execute it while bringing alive the support, love and care that a couple has for each other. In today’s fast paced life, all efforts to keeping fit may get offset with the relatively high consumption of sugar – most of which, we do not even realize! Therefore, one small yet significant change is to replace sugar with SugarFree in our everyday tea – to keep all of the sweetness; yet none of the calories!