#CampaignSpot - Swiggy turns into 'Food Tinder' with Valendine!

Social Samosa
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This Valentine’s Day, Swiggy is playing lovemaker but it’s not arrows they’re bringing. The online food delivery platform is celebrating the season of love with their campaign, Valendine.

A unique take from Swiggy, who are playing matchmaker with Valendine, bringing foodies together and helping them bond over delicious food. With a microsite activation that will be available for two days, 11th and 12th February, Valendine is actually an algorithm that is basicaly ‘Food Tinder’ of sorts.

Swiggy explains Valendine by saying, “this clever little algorithm helps people match with other Swiggy users, who have similar favourite foods, order times and special requests.” and “aims to help people bond over their mutual love for food.”

Also Read: Valentine’s Day campaigns that stood apart over the years

The brand is also sweetening the pot with an exclusive Swiggy offer for any couple that manages to match with each other before Valentine’s Day.

In order to promote the campaign, Swiggy have produced a short, animated explanatory video that sadly, fails to do justice to an innovative marketing strategy. On YouTube, the video has racked up 1.5K views in two days, although Facebook promotions done through a creative illustration have delivered the goods for the brand.


Swiggy claims to have received over a 1000 registrations for Valendine within a few hours, so all’s well that ends well?

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