Starting today, there’s an easier way to discover and unlock thousands of Lenses built by Snapchatters around the world!
Starting today, Snapchatters will have an easier way to discover and unlock thousands of Lenses built by our global creator community. Since Lens Studio launched in late 2017, creators have submitted over 100,000 unique Lenses through the tool, which have been viewed by Snapchatters over 2.5 billion times. With the introduction of Lens Explorer, Community Lenses will for the first time be discoverable alongside the main Lens Carousel, offering Snapchatters even more Lenses to play and express themselves with and boosting exposure for Lens creators.
To get started in Lens Explorer, just tap the new icon (it’s a smiley face) that appears when the Lens Carousel is active. Tap a Lens tile to unlock a Lens and be taken directly to the Snap Camera or browse through the featured Our Stories. Unlock a Lens by swiping up on Snaps in these Stories.
Lens Explorer will roll out slowly to Snapchatters on iOS only at launch and evolve over time, becoming more personal and increasingly easy to use.
“Since we launched Lens Studio in late 2017, creators have submitted over 100,000 unique Lenses which have been viewed by Snapchatters over 2.5 billion times. Now, with the introduction of Lens Explorer, Community Lenses will be discoverable alongside the Lens Carousel, making them easier to find and play with,” commented a Snapchat spokesperson.
In addition to this added discoverability in Lens Explorer, Snapchatters can now also browse for Lenses within Search. Making Community Lenses more prominent within the app is just the latest way we’re excited to be investing the creator community. Previously announced but ongoing efforts include: Lens Studio Challenges, the Official Lens Creators program, industry outreach, and more.
Since first launching Lenses in 2015, Snapchat has grown to become the world’s most engaged and creative AR platform. Everyday, over 70M Snapchatters play with Lenses, for an average of 3 minutes per day.
More broadly, today’s announcement is part of the company’s ongoing effort to foster and support a creative and developer community. For example:
- Launched in February, additional data and insights became available for Official Stories and creators who have cultivated a large audience on Snapchat, giving these Snapchatters a deeper understanding of their audience and what type of content drives meaningful engagement. The type of information shared included total story views, time spent viewing stories, daily reach and engagement metrics, and audience demographic information.
- Launched in May, Yellow is a launchpad program for creators, designed to help them turn their ideas for producing mobile content into reality through mentorship, networking events, commercial support and partnerships, funding and space in Venice, California. Read more here.
- Launched in June, Snap Kit is our brand new platform for developers, helping third-party apps integrate some of Snapchat’s experiences into their products, while ensuring Snapchat users’ account information is kept safe, secure, and private. Read more here.