Sun Pharma Consumer Healthcare launched a new 360 degree marketing campaign with the brand ambassador Akshay Kumar featuring in a video.
Sun Pharma Consumer Healthcare signed Akshay Kumar as the new brand ambassador of Revital H. A 360 degree marketing campaign featuring Akshay Kumar goes live today.
The new campaign featuring Akshay Kumar highlights the core idea of the relation between the energy levels and the stamina in a human body. Akshay and Revital H complement each other as both characterize high energy.
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Commenting on the development, Kal Sundaram, CEO – India, Emerging Markets & Consumer Healthcare said, “In Akshay Kumar, we have found a perfect ambassador who is not only physically fit but also exudes great energy at all times – attributes that define Revital H at its core. Many people have found a holistic good health partner in Revital H as it provides that extra energy & stamina required throughout the day.”
Madhu Noorani, Creative President, Lowe Lintas, says, “Akshay Kumar is one of the fittest, most high energy actors, known for his high energy and action stunts, and that led us to the campaign idea of “Sabki battery rahegi full.” It is a simple on-the-street expression that says it all… everything needs a recharge or a top up to keep going… it’s simple for consumers to understand and relate to. The TVC literally wrote itself. A simple and engaging film where we see Akshay Kumar the actor full of energy, doing what he does best – a high energy high action stunt sequence – shown in an actual working atmosphere with his other fellow actors and crew struggling to cope up with his energy level.”