Triton Communications appoints Sam Husaini as President, North India


Triton Communications, one of India’s largest privately held communications agencies, has announced that they have appointed Sam Husaini as President, North India.

As part of his role as President (North), Sam Husaini will ensure the growth of the agency and will provide existing and potential clients with indispensable partnership that catalyses their quest for prosperity and greatness.
Sam Husaini is a passionate and visionary business leader, with over two decades of marketing, branding, communications and transformation experience in India and the Middle East.

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Ali Merchant, Founder and Director, Triton Communications said – “We are aiming to be among the top five integrated communications agency in the next three years in North India, for this we need strong yet disruptive minds to make it happen. We are confident that Sam Husaini will provide the leadership to make it a reality as President, North India of Triton Communications Pvt Ltd.”

Munawar Syed, Director,Triton Communications, recognizes Sam to be a well-qualified, well experienced communications professional with a humane leadership style that endears and earns respect. “We look forward to even greater Fun, Fame and Fortune.Sam is a tested trouble shooter and an entrepreneur. He has turned around failing agencies and set up new agency businesses that continue to flourish today.”

Sam has worked for many established and challenging brands in India and the Middle East across diverse business verticals such as Telecom, Banking & Finance, Consumer appliances, Insurance, Automotive, Retail, Food & Beverage, Household cleaning products, Government services, Real estate, Media, Sporting events, Aviation and Heavy Industry. He combines the width of this consumer insight experience with new age and millennial friendly communication tools to drive behavioural change for his clients.

He started his career with Lintas in Mumbai and then moved on to work with Leo Burnett and McCann Erickson in Delhi and later with the BBDO Network in the MENA region. For the past three years, SAM has been a Strategic Advisor and Consultant, working with CEOs and board level executives helping them rebrand and transform their organizations.