Agency Feature – Hashtag Orange

Hashtag Orange

Who are we?

Hashtag Orange is a digital agency that works towards providing data driven insights and solutions for new age business challenges in the digital space. As a team we set our own rules and constantly push the creative envelopes to find novel business solutions for our clients.

What’s in the name?

So we picked Orange, not a Yellow, not a Blue or any other colour because Orange, we feel is often underrated. It has the vibrancy of yellow and the boldness of red. The ability to hold various elements without any one overpowering the other. That’s what we are all about. A blend of capabilities as a unit and opportunities for person growth. And, hashtag, well because it gets us places.

What we do?

We manage end-to-end digital services for the brands:

  • Branding and positioning
  • Social Media Marketing
  • Search Engine optimization
  • Website design and development
  • Paid media campaigns
  • Influencer Marketing

Why we do it?

Because creating solutions creatively has a fire of its own. And each one of us does a brilliant job at keeping that fire alive.

How we evolve?

Social Samosa 40Under40
The world of digital is influenced by diverse content. Today, the consumer has the power to make or break a brand but at the same the vulnerability to be easily led astray with irrelevant content.

We stand at the confluence of these two, making content useful for them.

But this practice demands constant evolution, and this is why we as a team are constantly evolving to mold the content for the right purpose.

Also Read: Agency Feature: The Starter Labs

Social responsibility in social media

We look at analytics of what people are talking about on social media vs what is it that the brand wants to communicate. Not setting unrealistic aspirational value yet understanding the content. We keep it as real as possible for individuals to relate and resonate in their collective psyche. We have all been in the space of criticism while scrolling down our feeds. We make sure that the content we create is visually stunning and scroll stopping without being unrealistic. 

Need of the hour

Social networking laws are not properly drafted yet. Things we consider that need to be taken care of from our experience. There has to be efforts to curb fake news and promote awareness about looking up from their phones and finding  harmony between real life and its virtual counterpart.

Also Read: Agency Feature: The Design Bay Studio

They work with us

Forest Essentials

Jabong.com

Snickers.

Carmesi

Witty games

Thomson Reuters

Industry as we foresee

Small businesses entering the digital space are a huge change in the way commerce happens. AI powered assistants and IOT integrations are going to change behaviour patterns in the society. Brand will have to strive at contextual messaging and precise targeting using the diverse amount of data the news order will garner

A day without Internet

Is a world without memes.

Lastly, are you hiring?

If we spot good talent, we are hiring.


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