Flipkart emerged as one of the Best Social Media Brands at SAMMIE 2018. It bagged three golds in categories like Best Use of Technology to create a seamless Brand Experience on Social Media, Best Use of Social Media to generate leads or generate revenues and Best Use of Social Media to launch a product or service.
Flipkart You’s Feed
All consumers wait for the king of sales every September with all leading online platforms like Amazon, Flipkart and Snapdeal launch their yearly sales. One of the leading from all of them is the Flipkart Big Billion Days.
To set the Big Billion Days apart from others, Flipkart came up with a personalized consumer oriented feed called You’s Feed.
It is an algorithmic, automated hyper personalization program that converts real-time marketing into a user focused cross platform advertising newsfeed.
The You’s Feed won the gold at SAMMIE 2018 for the best social media brand categories of Best Use of Technology to create a seamless Brand Experience on Social Media and Best Use of Social Media to generate leads or generate revenues.
MI TV Launch
Flipkart brought the Xiaomi TV range to India. As part of the campaign, it launched a video on YouTube.
The campaign won a gold SAMMIE for the category Best Use of Social Media to launch a product or service.
SAMMIE Best Social Media Brands was held on July 31 at Mumbai. You can see the entire event below.