To lead the continuous evolution of its agencies’ product offerings and increasingly place data at the core of its communications solutions, Omnicom Media Group has appointed Guy Hearn as Chief Product Officer for Asia Pacific. Formerly the Chief Innovation Officer for the Group, Hearn will now focus his efforts on creating, implementing and championing market-leading products for the Group’s agencies in APAC – namely OMD, PHD and Hearts & Science.
In addition to each agency’s strategy leads and the Group’s investment team, Hearn will also work closely with the Group’s specialised analytics division, Annalect, to further embed data and technology in the agencies’ marketing solutions. He will also lead the network’s integration of Omni, Omnicom Group’s new people-based precision marketing and insights platform that provides a single view of the consumer, from insights development to audience building, channel planning, content inspiration and message distribution.
“As we continue to gain more holistic understandings of consumers and our ability to engage with them becomes more sophisticated in an increasingly connected ecosystem, agencies’ product offerings have to consistently evolve,” says Tony Harradine, CEO of Omnicom Media Group Asia Pacific. “By integrating various disciplines and the Omni platform under Guy, we are placing a greater focus on the productization of our best-in-class digital capabilities and data infrastructure to ensure our clients market more effectively in a ‘digital first’ world and yield optimal ROI on every dollar they invest.”
“I truly believe that when we look back at the year 2018 in the future, we will be marking it as the moment when made a step-change in how we understand and communicate effectively with new generations of consumers,” added Hearn. “I look forward to working closely with our agencies and specialist units to devise product offerings that ultimately enhance our clients’ ability to personalise and customise how they engage with consumers at scale.”