Vidooly’s YouTube Data lists most viewed brands on Youtube-India in July 2018 and analyzed the vast landscape of Indian brands dominance.
The increasing presence of YouTube in India gives an advantage to marketers to attract consumers through advertisements. Its growing importance in the video marketing and content creation for brands have become extensively discussed topics in recent years.
While Facebook is a “must have” network for all businesses, many brands are still dragging their feet, unwilling to admit that YouTube is a necessary and profitable addition to their other inbound marketing strategies. But, as YouTube usage in India continues to soar, the opportunity is just getting more significant for businesses who are ready to jump in.
Vidooly has jotted down the lifetime viewership, subscribers, and uploads of more than 500 brands in India. This study aims at exploring eight categories related to FMCG, FMCD, automobiles, banking and magazine brands in India.
- APPAREL & ACCESSORIES
- FOOD & BEVERAGE
SOME REPORT OBSERVATIONS:
- HYUNDAI INDIA, FORD INDIA, and HERO MOTOCORP are the top three brands on YouTube – India in Automobiles category.
- RELIANCE TRENDS LIVE, AJIO LIFE and KOOVS are top tree apparel brands on YouTube India based on their lifetime YouTube video views.
- STATE BANK OF INDIA (SBI), ICICI BANK, and KOTAK MAHINDRA BANK are top three banks in India on YouTube India.
- COLGATE INDIA, LAKME INDIA, DOVE INDIA are top three brands among Fashion, beauty and Indian consumer-goods brands.
- FLIPKART, AMAZON INDIA, and MYNTRA are the top e-commerce brands on YouTube India.
- PATANJALI AYURVED, MERI MAGGI, and PEPSI INDIA are three top Indian food and beverage brands in India. NOTE: Coca-Cola is not in this list as they operate Indian content through their international YouTube channel.
- SAMSUNG MOBILE INDIA, LG INDIA, and OPPO MOBILE INDIA dominate the technology category in YouTube India.