Keep Up with the Pace of the Digital World with MICA and UpGrad

Social Samosa
Updated On
New Update

Celebrating 10 Successful Batches of the Most Innovative Digital Marketing program in India UpGrad is proud to announce the successful completion of the 10th batch of UpGrad’s Digital Marketing & Communication program in association with MICA - India’s premier Marketing Institute.

Since its inception in June 2017, more than 1000 learners have graduated and have been certified from this online digital marketing program after receiving more than 1 lakh collective hours of industry-relevant pedagogy. This course has delivered to its promise of enabling learners to achieve their career goals including salary hikes, career transitions, promotions. UpGrad’s Digital Marketing & Communication program in association with MICA is designed keeping learner’s requirements in mind.

Why UpGrad and MICA’s Digital Marketing & Communication Program? Here are innovations which make it the best digital marketing program in India

MICA alumni status for all graduates

In today’s world, simply having the professional skills is not good enough. You need to have the right network to ensure you reap the rewards of your skills and knowledge. It can help you land your dream job, provide solutions to business problems and ensure you continue to grow professionally. That’s why now all learners graduating from MICA’s Digital Marketing & Communication program become a part of the MICA’s network and get official alumni status. What does this mean? You now become a part of all of MICA’s social networks consisting of industry stalwarts such as Manmeet Vohra - Head of Marketing, Visa; Gautam Chatwal - AVP, Star Sports; Kedar Lele - CEO & MD, Unilever Bangladesh; Sushant Dash - Regional President, Tata Global Beverages. Three new specializations to keep up with industry demands…

According to a research report by The Society for Human Resource Management (SHRM), recruiters are always on the lookout for talent with specialized, in-depth skills rather than general ones. Which is why, MICA is now providing 3 new specializations - ‘Social Media & Content Marketing’, ‘Marketing Analytics’, and ‘Branding & Communication’. As a part of the online digital marketing course, each of the learners has the option of selecting one or multiple specializations.

Also Read: RepIndia appointed as Digital and Creative Agency for Flipkart Ads

The only program that pays you to practice

It’s no secret that practice makes you perfect and ‘hands-on learning’ is a phrase that’s widely been used by institutes that encourage ‘simulations’ trying their best to replicate what happens in the real world. UpGrad takes it one step further by actually letting each of the learners run their own marketing campaigns with real money and for real products. And what’s more, it’s on the house!

A 100+ strong content team to teach you

Over the past few months, MICA’s content team has grown to over a 100 to ensure that the learners always have the access to the most updated study material and assignments and tools. Created in tandem with the esteemed MICA faculty and industry leaders like Dr. Falguni Vasavada-Oza, Apurva Chamaria, Sakhee Dheer, and others, the course content is structured and rigorous to provide you university education online.  


Become a part of the most comprehensive online Digital Marketing program. Learn Digital Marketing from MICA faculty and renowned industry experts to specialize in ‘Social Media & Content Marketing’, ‘Marketing Analytics’ and ‘Branding & Communication’. By the end of the program, you’ll be job ready, get the prestigious MICA alumni status and perhaps, even be their next success story!


Gourav Chodhary - Made a transition with a 200%+ hike

From: Edelman (Account Manager)   To: IMerit(Marketing Lead - Content Communication)

When people hear online learning, they are very skeptical of the value it provides. Thankfully UpGrad is not a typical MOOCS. It is an online learning platform which provides some of the best in class educational courses in collaboration with top institutes and universities from India and across the world including in Digital Marketing, Management, and Data Science. When I joined the Digital Marketing and Communications certification course from MICA, I was nervous about the ROI and its value addition to my career. But as days went by, my fears were allayed by the in-depth knowledge and the online classroom sessions by MICA’s faculties and the hands-on lessons and examples by industry experts. UpGrad and MICA not only helped shape my career in Digital Marketing but also make a smooth career transition from Public Relations to Content Marketing and Digital Communications. This course also helped me in making a career jump from an executive role to a managerial role with more than 2x the pay! It helps in ways, no other platform can; so if you are serious about upgrading your career, UpGrad MUST be your top choice!

To know more, click here.

Star Sports; Kedar Lele - CEO & MD Society for Human Resource Management (SHRM) program MICA Marketing Institute Marketing Analytics Manmeet Vohra - Head of Marketing Innovative Digital Marketing graduates Gourav Chodhary Digital Marketing & Communication program Branding & Communication alumni status Alumni UpGrad digital world social media content marketing Visa; Gautam Chatwal - AVP Unilever Bangladesh; Sushant Dash - Regional President tata global beverages status