Brands celebrate the win of good over evil with Dussehra Creatives

Campaign Spot

Oct 19, 2018

Its that time of the year again. The festive season is here and brands are leaving no stone unturned to leverage it. This time around it is with Dussehra Creatives

Dusshera, in various regions, is celebrated for various reasons with the most important one being the triumph of good over evil as depicted in Hindu mythology indicating various deities conquering antagonists. Brands have created these Dussehra Creatives keeping this idea at the core.

With most budgets spent on high ticket festivals like Pujo and Diwali, Dussehra does not stand high on the digital mix because of which most brands resort to creatives to make their presence felt.

Brands speak about Dussehra with creatives that weave in the brand’s personality and offerings in the core message. For instance, Shoppers Stop spoke about the ten evils surrounding shopping, while Pune Police took pride in celebrating the one day dedicated to conquering evil with good – a task they do 365 days of the year.

Shoppers Stop

Tata Capital

Also Read: Durga Puja Campaigns that lit the socialverse in 2018

Yash Raj Films

Celebrate the victory of good over evil.
This #Dussehra spread kindness & happiness! #HappyDussehra pic.twitter.com/HTAyBOOwzV

— Yash Raj Films (@yrf) October 18, 2018

Concorde Motors

This Dussehra we endeavour to put an
end to all your troubles with our heart
piercing effort.#HappyDussehra pic.twitter.com/OmNMjaAZ4b

— Concorde Motors (@ConcordeMotors) October 18, 2018

Pune Police

If there's one day we celebrate what we aim to do 365 days(The Triumph Of Good Over Evil), it's today.@PuneCityPolice wishes all a #HappyDussehra pic.twitter.com/uRou67ibjD

— PUNE POLICE (@PuneCityPolice) October 18, 2018

Reliance Campus Relations

Karnataka Bank

Bajaj Allianz Life Insurance

View this post on Instagram

Let this Dussehra mark the triumph of your good habits over your bad ones, as you overcome any obstacle that comes in the way of getting your #LifeGoalsDone. Happy Dussehra from team Bajaj Allianz Life! . . . #Dussehra #mahanavami #festive #LifeGoalsDone #Goals #bajajallianzlifeinsurance #bajajallianzlife #planning #financialplanning #futuregoals #investing #invest #maturity #LifeGoals #mutualfunds #Ulips #NewAgeUlips #TaxBenefits

A post shared by Bajaj Allianz Life (@bajajallianzlifeinsurance) on Oct 17, 2018 at 10:04pm PDT

Reliance Jio

View this post on Instagram

This Dussehra, let’s defeat the evil of forwards by fact-checking first. #HappyDussehra #vijyadashmi #FakeForwards #SayNoToFakeForwards

A post shared by Jio (@reliancejio) on Oct 18, 2018 at 12:20am PDT

Tic Tac

Acko General Insurance

This Dussehra conquer all insurance evils with the smooth and stress-free service of Acko. #HappyDussehra #HappyDussehra2018 pic.twitter.com/RtutVgpGGt

— Acko General Insurance (@AckoInsurance) October 18, 2018

Organic Tattva

JK Tyre

Indus Action

Leonardo Olive Oil

Stop-O

SaveLIFE Foundation

#RoadRavanas
As we approach the festival of #Dussehra, let's celebrate the victory of good over evil by taking a pledge to kill the 4 ‘road ravanas’!
Know more: https://t.co/zQprsn0mhT #RoadSafety #Road #Crash #RoadCrash #TrafficRules pic.twitter.com/oOtvlwmTob

— SaveLIFE Foundation (@savelifeindia) October 15, 2018