Interview: Storytelling isn’t just my profession, its in my nature: Anamika Mishra

blogger Anamika Mishra Women's Excellence Award 2018 author motivational speaker

With storytelling as her core, blogger, author and motivational speaker, Anamika Mishra takes us through her journey, from starting as a cub blogger to winning Women’s Excellence Award 2018.

Mishra has written various books including For the Sake of Love and Too Hard To Handle. Believing in keeping it raw & real, and making a story rather than faking one, are likely the traits that attract brands & labels to come her way. From sharing the most weird experience to a day in her life, Anamika has candidly voiced it all, even a few tips for the ones aspiring to be a blogger.

Looking back, where did it all begin?

I remember I wrote my first blog post in 2007 after seeing a TVC on saving tigers. That time I had no clue that one day I’ll be a professional blogger. I guess, going with the flow, determination, and patience really helped!

What’s in the name?

Everything!

What is your USP in this cluttered space? How does your content give you an edge?

I am a storyteller. It’s not just my profession but it’s also in my nature. When I write blogs, it’s more like me sharing a story that I experienced. I think that can be called as the USP of my content. It’s real, raw and more like sitting and talking frankly.

Please take us through your content creation process. How do you stay relevant and relatable?

Well, I’ll take this as a compliment. Thank you for saying that my content is relevant and relatable. Well to be very frank I don’t follow every coming trend. I blog whatever I experience, may it be a travel trip, stay in some hotel, experiencing a new product or technology and anything interesting that I learned. This way, even my readers enjoy reading the content as much as I creating it.

How do you rake moolah with your efforts?

Still, a long way to go!

How do you maintain editorial objectivity with the influx of brand briefs?

I try to keep it very transparent. So, if there is a brand brief which forces me to change my style of writing and hinders the editorial objectivity, I simply tell them. Keeping an open-dialogue with brand really helps. I don’t say no directly, but I explain how I might want to do a certain project and if they agree, then we proceed with content creation.

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One instance/experience that made it all worthwhile

Recently when I was awarded the Women’s Excellence Award 2018, I guess that made everything worthwhile. During the award ceremony, they not just mentioned ay books but also how I began blogging, about me completing 10 years of blogging and how it’s now one of the top blogs in India. That moment of recognition made me felt like Yes! Thanks to all the all-nighters I pulled to maintain my blog.

Also Read: Interview: Trumatter’s Rukmini Kadam believes a bit of creativity and a bit of paint can take one a long way

Weirdest brand brief/request ever

It was from a matrimony site where they wanted me to promote them saying that I found my perfect match on their website. I told them that I am single and haven’t found my perfect match so far. They asked me to sign up and try my luck! I laughed for hours and then told them that I am very much enjoying my life at the moment and have no plans to get committed or married at this point of time.

If not blogging, you would be?

Anything related to writing!

A day in your life….

Is very hectic most of the times. I handle the content as well as the technical part of my blog and hence, it always keeps me busy. Apart from this, maintaining social media, working on books, editing photos… there’s a lot! So, on a normal day, you see me sitting my laptop, diary, pen and tea/coffee for straight 4-6 hours. During 2-3pm, I take a break and then get back to after till 7. Then after dinner etc, I again get back to work and it goes on till 2-3 am everyday!

Message/tips for upcoming bloggers

Be consistent! Don’t do it for the sake of free stuff and fame. When I started blogging professionally, I didn’t get a single brand collab for the first 6 months. It takes time!

Your Favorite Influencer

I, me, myself –haha *laughs*

The Future you foresee for your Personal Brand

Bigger and better!


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