Social Kinnect will be responsible for managing the social media platforms of the entire Indiabulls Group umbrella namely – Indiabulls Housing Finance Limited (IBHFL), Indiabulls Ventures (IVL), Indiabulls LED (IB LED), Indiabulls Real Estate (IBREL), and Indiabulls Pharmaceutical, Indiabulls Personal Loans, Indiabulls Asset Management Company (AMC), and Indiabulls Foundation.
Previously, Social Kinnect handled the mandate of Indiabulls Home Loans. Their result-driven media strategies and creative approach for the brand’s growth on digital, was the decisive factor for them winning the mandate for the entire Indiabulls Group.
The agency will be responsible for driving and delivering the overall social media requirements of the group. The mandate includes creative strategy and execution, social media management, performance creative development, website development as well as influencer marketing.
Also Read: Social Media Agency Feature: Social Kinnect
Established in 1999, Indiabulls Group today has a net worth of over ₹ 22,608 crores and their market capitalization stands at over ₹ 75,838 crores. The group has a strong presence in the financial services, real estate, pharmaceuticals and LED sectors. It’s three main independently listed companies – Indiabulls Housing Finance Limited (IBHFL) ranked 13th largest Consumer Financial Services Company globally, Indiabulls Real Estate Limited (IBREL) is the 3rd largest real estate company by net worth and assets, and Indiabulls Ventures Limited (IBVL) has been rated BQ1 by CRISIL – highest for any brokerage in India.
Commenting on the account win, Rohan Mehta – CEO, Social Kinnect said, “It has been a pleasure working with the Indiabulls team for over two years now. It’s great to see our relationship with them grow this way. Indiabulls is a challenger company that is evolving at a very fast pace, and we are excited for our onward journey of shaping the way the group will be perceived in the digital spectrum. Our endeavours will always be to ensure that we are pushing the boundaries on digital to drive great brand sentiment and devise effective digital strategies that make a business impact.”
Ankit Banga (AGM – Digital Marketing, Indiabulls Group) says ‘Consolidating our communication approach & strategy across Social Media allows us to showcase the entire gamut of our offerings, whilst maintaining a common narrative for the entire Indiabulls Group. In a little more two years, Social Kinnect has been a great partner for the Group’s flagship company Indiabulls Housing. Their diligence and support has been considerable in this time, and a deciding factor in this renewed association. We look forward to taking giant strides along with them as we synergise the Group’s efforts across social media.”