TimeTo attempts to ‘Draw the Line’ in it’s campaign against sexual harassment

campaign against sexual harassment

Sexual harassment has been an epidemic plaguing the environment since years. TimeTo has come up with yet another thought-provoking campaign to combat sexual harassment at workplaces.

It’s TimeTo to put an end to sexual harassment, INDEED!  

#MeToo was a revolutionary movement that spread like a wildfire in the West last year soon after sexual misconduct allegations against Harvey Weinstein surfaced. The hashtag was widely used by an array of humans on social media in an attempt to demonstrate the widespread prevalence of sexual assault and harassment, especially in the workplace.

Following the raised momentum of #MeToo in the advertising and marketing industry TimeTo ( a collaboration between Advertising Association, NABS and WACL) released a code of conduct– shaped by the findings in the TimeTo report, this is a code of conduct that TimeTo released for all companies to adopt and make working life better for everyone.

Also Read: #MeToo Movement hits the Indian Media and Advertising Industry

Starting today, the organization has come up with yet another multimedia campaign asking viewers ‘Where do you draw the line?’ to encourage people to consider where they would draw the line between normal interaction and sexual harassment. Conceptualized by Lucky Generals, the campaign will be live on digital, outdoor, print and all social media channels over the coming months powerfully illustrating real-life situations where an uncomfortable feeling takes over an individual in the form of sexual misconduct or harassment taking references from real-life examples.

Not taking the judgmental route, the campaign aims to be thoughtprovoking and bring the change for better.

No one should have to put up with sexual harassment.


Comments

Social Samosa 40Under40